Branding and Sponsorship: How to Differentiate in Global Mobile Markets

Table of Contents

• 1. Overview
• 2. Introduction
  • 2.1. Background to the Report
  • 2.2. Report Content
  • 2.3. Currency and Conversions
• 3. Branding and Segmentation
  • 3.1. Branding and Brand Strategy
    • 3.1.1. Single Brands
    • 3.1.2. Multiple Brands
    • 3.1.3. Brand Value
  • 3.2. Segmentation
• 4. Sponsorship
  • 4.1. Introduction
  • 4.2. The Principles of Sponsorship
  • 4.3. Measurement of Effectiveness
  • 4.4. Trends in the Sponsorship Market
    • 4.4.1. Sport
    • 4.4.2. Music
    • 4.4.3. Corporate Social Responsibility
• 5. Case Studies
  • 5.1. Vodafone
    • 5.1.1. Background
    • 5.1.2. Segmentation and Branding
    • 5.1.3. Sponsorship Strategy
    • 5.1.4. Sport
    • 5.1.5. Music
    • 5.1.6. Corporate Social Responsibility
  • 5.2. Orange
    • 5.2.1. Background
    • 5.2.2. Segmentation
    • 5.2.3. Sponsorship Strategy
    • 5.2.4. Sport
    • 5.2.5. Music and Culture
    • 5.2.6. Corporate Social Responsibility
  • 5.3. KPN
    • 5.3.1. Background
    • 5.3.2. Segmentation and Branding
    • 5.3.3. Sponsorship Strategy
  • 5.4. Telefonica O2
    • 5.4.1. Background
    • 5.4.2. Segmentation and Branding
    • 5.4.3. Sponsorship Strategy
• 6. Key Findings
  • 6.1. Introduction
  • 6.2. Sport
  • 6.3. Music
  • 6.4. Other Cultural Activities
  • 6.5. Locations
  • 6.6. CSR
• 7. Recommendations