Prepay Upgrades in Europe

Table of Contents

1. Overview

2. Introduction

• 2.1Background
• 2.2Report Structure

3. A Mobile Upgrade Model

• 3.1Introduction
• 3.2The Upgrade Process
  • 3.2.1Strategy
  • 3.2.2Differentiation
  • 3.2.3Qualification
  • 3.2.4Communication
  • 3.2.5Delivery
  • 3.2.6Outcomes & Measurement

4. Prepay Upgrade Approaches

• 4.1Strategy
• 4.2Differentiation
• 4.3Qualification
• 4.4Communication
• 4.5Delivery
  • 4.5.1Introduction
  • 4.5.2O2 UK
  • 4.5.3Orange UK
  • 4.5.4Virgin Mobile UK
  • 4.5.5SFR France
  • 4.5.6Vodafone Italy
  • 4.5.7TME Spain
• 4.6Outcomes & Measurement

5. Conclusions & Recommendations