Relationship Building Strategies for Prepay Customers

Table of Contents

1. Overview

2. Introduction

3. Free Credit Offer by Irish Operators

• 3.1Overview
• 3.2Vodafone's Offer
• 3.3O2's Offer
• 3.4Meteor's Offer
• 3.5Impact on Registration Levels

4. Enrolling Customers in Loyalty Schemes

• 4.1Vodafone One Scheme in Italy
• 4.2Win Club Scheme in Greece

5. Enhancing Relationships Through Youth Clubs & Services

• 5.1Chat&Go
• 5.2Sub-26
• 5.3Prontomax
• 5.4TIMTribu
  • 5.4.1Service Offer
  • 5.4.2Enrolling in TIMTribu and the Milleuna Scheme
  • 5.4.3Impact of Service