Mobile TV - South Korean Market Case Study

Table of Contents

1. Overview

2. Introduction

3. Digital Multimedia Broadcasting

• 3.1 Background4
• 3.2 Satellite DMB (S-DMB)5
• 3.3 Terrestrial DMB (T-DMB)6
• 3.4 Satellite DMB vs. Terrestrial DMB8

4. Main players in DMB

• 4.1 Mobile TV Leadership
• 4.2 Industry consortia
  • 4.2.1 TU Media
  • 4.2.2 Mobile Broadcasting Corporation (MBCo)
• 4.3 Mobile Network Operators
  • 4.3.1 SK Telecom
  • 4.3.2 KTF and LG Telecom
• 4.4 T- DMB licensees
  • 4.4.1 T-DMB Licence Award
  • 4.4.2 KBS
  • 4.4.3 SBS
  • 4.4.4 MBC
  • 4.4.5 YTN-DMB
  • 4.4.6 U1
  • 4.4.7 K-DMB
• 4.5 Governmental bodies
  • 4.5.1 Korean Broadcasting Corporation (KBC)
  • 4.5.2 Ministry of Information and Communication (MIC)

5. Devices

• 5.1 Overview
  • 5.1.1 Differences in Devices
  • 5.1.2 Handset Subsidies
• 5.2 S-DMB
• 5.3 T-DMB

6. Content and Promotion

• 6.1 S-DMB Content
  • 6.1.1 The Retransmission Issue
  • 6.1.2 Channels
  • 6.1.3 Usage Patterns
• 6.2 T-DMB Content

7. Business Model Perspectives

• 7.1 General Figures
• 7.2 The S-DMB Business
• 7.3 The T-DMB Business

8. Conclusions & Recommendations

• 8.1 Conclusions
• 8.2 Recommendations to MNOs