Mobile Pricing Innovation: T-Mobile "Flext" Case Study

Table of Contents

1. Overview

2. T-Mobile's Flext Tariff (UK)

• 2.1 Proposition
• 2.2 Flext in Other Countries
  • 2.2.1 Flext Country Availability
  • 2.2.2 Flext Plan Comparison in the UK
  • 2.2.3 Tariff Comparison, Flext Vs. Other Tariffs in the UK
• 2.3 Promotional Response to Customer Feedback
• 2.4 Market Impact

3. Conclusions