Benefits and Challenges of Executing Best Plan Advice Schemes

Table of Contents

1. Overview

2. Introduction

• 2.1 Definition
• 2.2 Scope of this Report

3. Market Rationale

• 3.1 Consumer Need for Tariff Optimisation
• 3.2 Network Operator Drivers
  • 3.2.1 Overview
  • 3.2.2 Acquisition Improvements
  • 3.2.3 Churn Reduction - Increased Satisfaction and Trust
  • 3.2.4 Churn Reduction - Save Strategies
• 3.3 Adoption Barriers in MNOs
  • 3.3.1 Revenue Write-Down
  • 3.3.2 Regulators
  • 3.3.3 Potential for Churn Promotion
• 3.4 Measuring Benefits to MNOs
• 3.5 Benefits to Dominant or Monopoly Providers
• 3.6 Benefits to Incumbents
• 3.7 Benefits to Late Entrants/MVNOs
• 3.8 Customer Segmentation & Communication
  • 3.8.1 Optimum Segments
  • 3.8.2 Customer Communication

4. Key Solution Providers

• 4.1 Background to Tariff Optimisation Solutions
• 4.2 Aperio
  • 4.2.1 Background
  • 4.2.2 Pricing Authority
  • 4.2.3 Smart Save
  • 4.2.4 Aperio Implementations
  • 4.2.5 Data Basis for Calculations
  • 4.2.6 Integration with CRM & Billing Platforms
  • 4.2.7 Addressing Prepay Customers
• 4.3 Analysys
  • 4.3.1 Background
  • 4.3.2 PriceManager
• 4.4 EasyChange
  • 4.4.1 Background
  • 4.4.2 The EasyChange Platform

5. Tariff Optimisation Implementations

• 5.1 Introduction
• 5.2 Sainsbury (Service Provider) UK
  • 5.2.1 Introduction
  • 5.2.2 Tariff Optimisation Approach
  • 5.2.3 Tariff Optimisation Results
  • 5.2.4 Solution Provider Perspectives
• 5.3 O2 UK
  • 5.3.1 Introduction
  • 5.3.2 Tariff Optimisation and Best Plan Advice Approach
  • 5.3.3 O2's Current Best Plan Advice

6. Analysis & Conclusions

• 6.1 Introduction
• 6.2 Customer Motivations & Market Conditions
• 6.3 Potential Impacts
• 6.4 Prospects for Best Plan Advice and Tariff Optimisation

7. Recommendations