Postpay Upgrades in Europe

Table of Contents

• 1 Overview
• 2 Introduction
• 3 Postpay Upgrade Approaches
  • 3.1 Strategy
  • 3.2 Differentiation
  • 3.3 Qualification
  • 3.4 Communication
  • 3.5 Delivery
    • 3.5.1 Introduction
    • 3.5.2 Orange France
    • 3.5.3 SFR France
    • 3.5.4 T-Mobile Germany
    • 3.5.5 O2 Ireland
    • 3.5.6 Vodafone Italy
    • 3.5.7 TME Spain
    • 3.5.8 O2 UK
    • 3.5.9 Virgin Mobile UK
  • 3.6 Outcomes & Measurement
• 4 Conclusions
• 5 Recommendations