SIM-only Policies & Initiatives for the Postpay Segment

Table of Contents

1. Overview

2. Introduction

3. Strategic Considerations

• 3.1. The Case for Proactive Market Development
• 3.2. Positive Positioning of Postpay SIM-only Offers
• 3.3. Why Postpay SIM-only will grow
• 3.4. Segmentation
  • 3.4.1. The Low Cost Online Segment
  • 3.4.2. The International SIM segment
  • 3.4.3. The Family Segment
  • 3.4.4. The Kids/Youth Segment
  • 3.4.5. New Postpay SIM-only Segments
• 3.5. Channel Development

4. Australia

• 4.1. Telstra' s Member Plans
  • 4.1.1. Member Plan Proposition
• 4.2. Vodafone' s CAP Plans
• 4.3. Virgin Mobile - Postpay

5. Belgium

6. France

• 6.1. Orange
• 6.2. Debitel "Ma Puce" Forfait Offer
• 6.3. SFR SIM-only Offers
• 6.4. Virgin Mobile

7. Germany

• 7.1. T-Mobile Germany
  • 7.1.1. Postpay Plans Containing Inclusive Multimedia Services
• 7.2. Vodafone Germany
  • 7.2.1. Enhanced Postpay Plans Bundling 3G Services
  • 7.2.2. SuperFlat
• 7.3. O2 Germany
  • 7.3.1. klarmobil
  • 7.3.2. Tchibo

8. Ireland

• 8.1. Vodafone
• 8.2. O2
• 8.3. Meteor Postpay

9. Italy

10. Netherlands

• 10.1. KPN
  • 10.1.1. KPN Mobiel SIM-only Tariff Plans
  • 10.1.2. KPN' s Hi Tariff Plans
• 10.2. Vodafone Netherlands
• 10.3. Orange Netherlands

11. Switzerland

• 11.1. Swisscom Mobile
• 11.2. Orange Switzerland
• 11.3. Sunrise

12. UK

• 12.1. Vodafone
• 12.2. O2
• 12.3. T-Mobile UK
• 12.4. Virgin Mobile
  • 12.4.1. Enhancing the SIM-only Proposition With Promotional Incentives
  • 12.4.2. A Free Extra SIM for a Friend or Family Member