Executive Insight Report: Driving EBITDA Through Customer Loyalty

Table of Contents

• 1. Overview
• 2. Benchmarking MNO EBITDA Levels
• 3. EBITDA and Churn
• 4. Churn Reduction Initiatives
  • 4.1 Traditional Loyalty Programs
  • 4.2 Fixed Mobile Convergent Offers
  • 4.3 Sticky Tariffs
  • 4.4 Terminating Call Credit
  • 4.5 Extended Service Contracts
  • 4.6 Hybrid Solutions
  • 4.7 Incentivising Postpay Migration
  • 4.8 Service Guarantees
    • 4.8.1 Network Service Guarantees
    • 4.8.2 Competitive Pricing
  • 4.9 Activity Stimulation Initiatives
  • 4.10 Channel Revenue Share
  • 4.11 Cross/Up-Selling of VAS
  • 4.12 Handset Subsidy Reduction
  • 4.13 Churn Prediction/Social Network Analysis
• 5. Churn Reduction Initiatives: Impact
• 6. Conclusions/Recommendations