Table of Contents
- 1. Overview
- 2. Introduction
- 2.1 Background
- 2.2 Report Content
- 3. The Mobile Messaging Market
- 3.1 Background and History
- 3.2 Market Size
- 3.3 MMS Versus SMS
- 4. Messaging Price Development
- 4.1 MMD Research Basis
- 4.2 Price Evolution 2005 to 2007
- 4.2.1 Postpay (Contract) Messaging Prices
- 4.2.2 Prepay Message Prices
- 4.2.3 Ratio of MMS to SMS Price
- 4.3 Bundles and Add-ons
- 5. MNO Messaging Promotion
- 5.1 Promotional Approaches
- 5.2 O2 UK SMS/MMS Approach
- 5.3 Orange France SMS/MMS Approach
- 6. Conclusions
- 7. Recommendations
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