Successful Multi-Play Market Strategies

1. OVERVIEW

2. INTRODUCTION

• 2.1. Background to the Report
• 2.2. Report Content
• 2.3. Currency

3. MULTI-PLAY DRIVERS

• 3.1. Demise of Pure-play
• 3.2. Growth of Broadband
• 3.3. Naked DSL versus LLU
• 3.4. Network Convergence
  • 3.4.1. IPTV Offerings
• 3.5. Device Convergence
  • 3.5.1. Home-Zones
  • 3.5.2. BT Total Broadband Anywhere
  • 3.5.3. Orange Unik
  • 3.5.4. Neuf Cegetel TWIN Content Delivery
• 3.6. Supply Convergence (consolidation of operators, bundling, billing)
  • 3.6.1. Acquisition
  • 3.6.2. Operational Consolidation

4. CONVERGENT MARKET OFFERS

• 4.1. Dual, Triple or Quad?
• 4.2. Bundled Offers
• 4.3. Prepay Multi-play
• 4.4. Mobile Broadband Offers
• 4.5. Using TV Services to Drive Growth
• 4.6. Combating Substitution

5. THE ECONOMICS OF MULTI-PLAY

• 5.1. Revenue Preservation
• 5.2. ARPU Increases
• 5.3. Brand Strength

6. KEY FINDINGS

• 6.1. Drivers
• 6.2. Operator Strategies

7. RECOMMENDATIONS