Hybrid Offers - Impacts on Market Share, ARPU and Churn

1. OVERVIEW

2. INTRODUCTION

• 2.1. Background to the Report
• 2.2. Report Content
• 2.3. Exchange Rates

3. HYBRID TARIFF PROPOSITION OVERVIEW

• 3.1. Basic Hybrid Concept & Offerings Positioning
• 3.2. MNOs' Hybrid Propositions Strategies
• 3.3. Promoted Benefits to Customers

4. ORANGE "MIX" PROPOSITIONS - POLAND

• 4.1. Service Propositions
  • 4.1.1. Evolution of the Basic Hybrid Offer
  • 4.1.2. Orange "Nowy Twoj Mix"
  • 4.1.3. Orange Music Mix
  • 4.1.4. Other Hybrid Propositions from Orange in Poland
• 4.2. Hybrids Positioning & Target Segments
• 4.3. Service Promotion and Distribution
• 4.4. Market Impact

5. AUTOMATIC TOP-UP SERVICES

• 5.1. Automatic Reload and FreeStyle - Proximus, Belgium

6. TOP END PREPAY OFFERS

• 6.1. TIM' s High End Prepay Propositions
  • 6.1.1. "TIM Automatica" Top-up Service
  • 6.1.2. TIM' s "Tutto Compreso" (All Inclusive) Plans
• 6.2. Boost Mobile "Paygo Premium" & "Boost Unlimited"
  • 6.2.1. "Auto Re-Boost" Service Option
  • 6.2.2. Service Impact

7. KEY FINDINGS