Driving Content Revenues - New Operator Strategies

Table of Contents

1. OVERVIEW

2. INTRODUCTION

• 2.1. Background to the Report
• 2.2. Definitions
• 2.3. Report Content
• 2.4. Currency and Conversions

3. MNO CONTENT REVENUE GENERATORS

• 3.1. Transmission of Mobile Content
• 3.2. Usage of Mobile Content
• 3.3. Mobile Content Types
  • 3.3.1. Mobile Music
  • 3.3.2. Mobile Games
  • 3.3.3. Mobile Video
    • 3.3.3.1. Video Downloads
    • 3.3.3.2. Real Time TV
  • 3.3.4. Mobile Radio
  • 3.3.5. Mobile Created Content
  • 3.3.6. Music
• 3.4. Web 2.0 Social Networking Groups
• 3.5. Mobile Commerce Applications
• 3.6. Advertising

4. CHANNEL DEVELOPMENTS

• 4.1. Content Portals
• 4.2. Social Networks as a Channel
• 4.3. Retail Stores
• 4.4. Handset Manufacturers' Own Channels
• 4.5. Content Aggregators
  • 4.5.1. Buongiorno
  • 4.5.2. Jamba!/Jamster!

5. CONTENT REVENUE MODELS

• 5.1. Historical Context
• 5.2. Handset Manufacturers and MNOs
• 5.3. Advertising Revenue
• 5.4. Affiliate Marketing
• 5.5. Where' s the Money?

6. STRATEGIES FOR REVENUE GROWTH

• 6.1. Partnering
  • 6.1.1. iPhone
  • 6.1.2. KDDI and Sony
• 6.2. Develop
• 6.3. Acquire

7. KEY FINDINGS

• 7.1. An Advertising-only Model is not Enough
• 7.2. Revenue Sharing Models are Embryonic
• 7.3. Successful Content Fits with Mobile' s Strengths

8. RECOMMENDATIONS