Reassessing the Merits of Prepay-Postpay Migration

Table of Contents

• 1. OVERVIEW
• 2. INTRODUCTION
  • 2.1. Background to the Report
  • 2.2. Report Content
  • 2.3. Currency and Conversions
• 3. BACKGROUND AND MARKET CONTEXT
  • 3.1. The Impact of Market Development
• 4. MIGRATION STRATEGY EXAMPLES
  • 4.1. Introduction
  • 4.2. Telefonica
    • 4.2.1. Migration as Part of a Growth Strategy
    • 4.2.2. Migration in Mature Markets
    • 4.2.3. Incentives to Migrate
  • 4.3. Mobilink in Pakistan
  • 4.4. Verizon in the USA
• 5. THE ECONOMICS OF MIGRATION
  • 5.1. Introduction
  • 5.2. The European Experience
  • 5.3. Calculating the Benefit
• 6. CONCLUSIONS
• 7. RECOMMENDATIONS FOR MNOS