Prepay Relationships Best Practice

Table of Contents

1. OVERVIEW

2. INTRODUCTION

• 2.1. Background to the Report
• 2.2. Report Content
• 2.3. Exchange Rates

3. MANDATORY & VOLUNTARY REGISTRATION

• 3.1. The Mandatory Registration Debate
• 3.2. Voluntary Registration

4. LOYALTY DRIVEN INITIATIVES

• 4.1. Introduction
• 4.2. Formal Loyalty Programs
• 4.3. Alternative Loyalty Schemes
• 4.4. O2 UK ' Rewards & Treats'
  • 4.4.1. Evolution of Prepay Loyalty Initiatives
  • 4.4.2. Current ' Rewards' and ' Treats' Loyalty Offers
  • 4.4.3. Level of Service Uptake
  • 4.4.4. Impact of O2 Loyalty Strategy on KPIs
  • 4.4.5. Moving Forward with Content Based Rewards

5. BUILDING RELATIONSHIPS THROUGH A SEGMENTED APPROACH

• 5.1. Introduction
• 5.2. TIMtribu in Italy
  • 5.2.1. Service Offer at Launch
  • 5.2.2. Current Offer
  • 5.2.3. Milleuna TIMtribu
  • 5.2.4. The Viral Effect and Service Impact
• 5.3. Lady life:) in Ukraine

6. CONCLUSIONS & RECOMMENDATIONS