Mobile TV in Europe

Table of Contents

1. OVERVIEW

2. INTRODUCTION

• 2.1 Background to the Report
• 2.2 Report Content
• 2.3 Currency and Conversions

3. TECHNOLOGIES AND REGULATION

• 3.1 Introduction
• 3.2 Overview
• 3.3 MBMS; WCDMA/HSPA
• 3.4 TDtv
• 3.5 DVB-H
• 3.6 DMB
• 3.7 MediaFLO

4. COMMERCIAL SERVICES IN EUROPE

• 4.1 Introduction
• 4.2 Overview of Services
• 4.3 Albania
• 4.4 Austria
• 4.5 Estonia
• 4.6 Finland
• 4.7 France
• 4.8 Germany
• 4.9 Italy
• 4.1 Netherlands
• 4.11 Spain
• 4.12 Switzerland
• 4.13 UK

5. THE MARKET FOR MOBILE TV

• 5.1 Introduction
• 5.2 Market Uptake and Rejection
• 5.3 Patterns of Usage
• 5.4 Factors Deterring Potential Users
• 5.5 Viewing TV on High Function Handsets
• 5.6 User Attitudes to Subscriptions and Advertising
• 5.7 Tariffs and Revenues

6. KEY FINDINGS

• 6.1 Introduction
• 6.2 Services
• 6.3 The Market
• 6.4 Coverage and Quality
• 6.5 Revenue Sources
• 6.6 Conclusions

7. RECOMMENDATIONS