Abstract
The Netbook category is the fastest growing in computing today. Low cost,
convenient computing on the move has proven to have great consumer and
business appeal. The high volume of sales and mobility of the platform has
made it a natural fit with many mobile operators' broadband expansion
strategies and mobile operators are seen as one of the key sales channels by
Netbook vendors. The move to volume-sell and market computers is a major step
for operators used to selling tightly specified handsets under long-standing
commercial relationships. To ensure that this move is profitable, operators
need to be alive to the risks and to maximise the opportunities for market
share growth, pull-through revenue and data service ARPU.
This report identifies the attributes that are driving interest in Netbooks
and how this will expand the market beyond those addressed by other mobile
broadband propositions. It then highlights the key risks that need mitigating
as well as opportunities for incremental revenue and profits.
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