Table of Contents
- 1. OVERVIEW
- 2. INTRODUCTION
- 2.1. Background to the Report
- 2.2. Report Content
- 2.3. Exchange Rates
- 3. NETBOOK EVOLUTION
- 4. WHY OPERATORS SELL NETBOOKS
- 4.1. Why Operators are Interested in Netbooks
- 4.1.1. Value-Added Services
- 4.1.2. Data Subscriber Acquisition
- 4.1.3. Alignment with Experience & Capabilities
- 4.2. Netbook Sales Volumes
- 5. USB STICKS AND NETBOOKS
- 5.1. Attributes of Netbooks and USB Sticks
- 5.2. User Propositions
- 5.3. Comparison of Netbook and USB Stick Deals
- 6. PROFITABLE NETBOOK SALES
- 6.1. Profitability of Netbooks and USB Sticks
- 6.1.1. The Cost of Netbooks
- 6.1.2. The Cost of USB Sticks
- 6.1.3. Profitability Comparison
- 6.2. Incremental Revenue Opportunities
- 6.2.1. Technical Support
- 6.2.2. Software
- 6.2.3. Accessories
- 7. KEY ISSUES
- 7.1. Speed to Market
- 7.2. Growth Inhibitors
- 7.3. The Cost of Netbooks
- 7.4. Alignment With Other Propositions
- 7.4.1. Multi-bearer solutions
- 8. FUTURE DIRECTIONS
- 8.1. Complementary Service Options
- 8.2. Evolving Technology in Netbooks
- 8.2.1. Microsoft and Intel
- 8.2.2. Google and ARM
- 8.2.3. A Changing Landscape
- 8.3. Drivers of Future Growth
- 8.3.1. Multi-Play
- 8.3.2. Cloud Computing
- 9. CONCLUSIONS
- 10. RECOMMENDATIONS
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