Key Performance Indicators 2009 - Cost of Acquisition

Table of Contents

• Terms & Conditions
• Presentation Navigation
• Cost of Acquisition (CoA)
• Operator Definitions of CoA
• Average Cost Per Gross Addition 2008 (25 Operators)
• Average Cost Per Gross Addition 2008 vs. 2007 YoY (24 Operators)
• Gross CoA, Decreasing YoY (2008 vs. 2007, 12 Operators)
• Gross CoA, Increasing YoY (2008 vs. 2007, 12 Operators)
• Average Cost Per Postpay Addition 2008 (13 Operators)
• Average Cost Per Postpay Addition 2008 vs. 2007 YoY (12 Operators)
• Average Cost Per Prepay Addition 2008 (11 Operators)
• Average Cost Per Prepay Addition 2008 vs. 2007 YoY (10 Operators)
• Average CoA against Prepay Proportion of Customer Base (23 Operators)
• Average CoA against 3G Proportion of Customer Base (5 Operators)
• Summary Average CoA per Gross Addition - 2008 & 2007