Table of Contents
1. Introduction
- 1.1 IPTV CREATES OPPORTUNITIES FOR MANY STAKEHOLDERS
- 1.2 METHODOLOGY
- 1.2.1 Selection Criteria
- 1.2.2 Survey Tools
- 1.2.3 Data Gathering Process
- 1.2.4 Analysis & Development
2. Executive Summary
- 2.1 IPTV MIDDLEWARE: CATALYST FOR CONVERGENCE
- 2.2 IPTV MARKET SITUATION
- 2.3 PLATFORM LEADERSHIP CRITERIA
- 2.4 MIDDLEWARE OFFERINGS COVERED BY THIS REPORT
- 2.5 IPTV CATEGORY TRENDS
- 2.6 IPTV MIDDLEWARE PLATFORM TRENDS
3. Overview: What is IPTV Middleware?
- 3.1 DEFINITION: IPTV MIDDLEWARE
- 3.2 CATEGORIES OF IPTV MIDDLEWARE
- 3.2.1 Full Client-Server IPTV Middleware Systems
- 3.2.2 Limited IPTV Client-Server Platforms
- 3.2.3 Client Middleware
- 3.3 IPTV MIDDLEWARE PLATFORM FUNCTIONALITY: A GENERATIONAL VIEW
- 3.3.1 Generations of IPTV Middleware
- 3.3.2 Basic (First-Generation) Features
- 3.3.3 Intermediate (Second-Generation) Features
- 3.3.4 Advanced (Third-Generation) Features
- 3.3.5 Convergence (Fourth-Generation, but with Limited Support in Some 3rd-Gen Platforms)
- 3.4 EXAMPLES OF BASIC AND INTERMEDIATE VIDEO SERVICES DEFINED BY IPTV
MIDDLEWARE
- 3.4.1 Interactive TV Main Menu
- 3.4.2 TV Program Information
- 3.4.3 Interactive Program Guide / Electronic Program Guide (IPG / EPG)
- 3.4.4 Video-on-Demand (VOD)
- 3.4.5 Personal Video Recorder / Digital Video Recorder (PVR / DVR)
- 3.4.6 Web-on-TV (also known as "Walled Garden" or "TV Portal")
- 3.4.7 Games-on-TV
- 3.4.8 Caller-ID on TV
- 3.4.9 Personal Media on TV
4. Elements of IPTV Middleware Within the End-To-End Delivery Ecosystem
- 4.1 IPTV MIDDLEWARE WITHIN THE IPTV DELIVERY ECOSYSTEM
- 4.2 DETAILED VIEW OF IPTV MIDDLEWARE FUNCTIONALITY
- 4.2.1 IPTV Service and Feature Creation
- 4.2.2 Subscriber Definition and Management
- 4.2.3 Media Content Definition and Management
- 4.2.4 Software Content Management
- 4.2.5 Subscriber Experience Management
- 4.2.6 Systems Management
- 4.2.7 User Management
- 4.2.8 Reporting
- 4.3 IPTV MIDDLEWARE SERVER ENVIRONMENT
- 4.4 IPTV MIDDLEWARE CLIENT ENVIRONMENT
5. IPTV Middleware Vendor Rankings
- 5.1 FULL CLIENT-SERVER MIDDLEWARE SYSTEMS
- 5.1.1 IPTV Middleware Category Leaders
- 5.1.2 Geographic and Customer Focus for Full Client-Server Middleware Systems Suppliers
- 5.1.3 Middleware Vendor Market Leaders Ranked by Subscribers
6. IPTV Middleware Functional Summary, by Vendor
- 6.1 ALCATEL-LUCENT MIVIEWTV
- 6.1.1 Introduction
- 6.1.2 Company Summary
- 6.1.3 Alcatel-Lucent Marketing Strategies and Value Proposition
- 6.1.4 Alcatel-Lucent IPTV Product Portfolio
- 6.1.5 Third-Party Product Partnerships
- 6.1.6 Scalability
- 6.1.7 Product Roadmap
- 6.2 CASCADE (PCCW LTD. QUALITVISION)
- 6.2.1 Introduction
- 6.2.2 Company Summary
- 6.2.3 PCCW/Cascade Marketing Strategies and Value Proposition
- 6.2.4 PCCW/Cascade QualiTVision Product
- 6.2.5 Third-Party Product Partnerships
- 6.2.6 Scalability
- 6.2.7 Product Roadmap
- 6.3 ESPIAL EVO IPTV SERVICE PLATFORM
- 6.3.1 Introduction & Company Summary
- 6.3.2 Espial' s Marketing Strategies and Value Proposition
- 6.3.3 Espial Evo IPTV Service Platform Product Overview
- 6.3.4 Third-Party Product Partnerships
- 6.3.5 Scalability
- 6.3.6 Product Roadmap
- 6.4 KASENNA INC. - LIVINGROOM IPTV MIDDLEWARE PLATFORM
- 6.4.1 Introduction
- 6.4.2 Company Summary
- 6.4.3 Kasenna' s Marketing Strategies and Value Proposition
- 6.4.4 Kasenna LivingRoom IPTV Middleware Platform
- 6.4.5 ViewNow Content Services
- 6.4.6 Third-Party Product Partnerships
- 6.4.7 Scalability
- 6.4.8 Product Roadmap
- 6.5 MICROSOFT MEDIAROOM (FORMERLY MICROSOFT TV IPTV EDITION)
- 6.5.1 Introduction
- 6.5.2 Company Summary
- 6.5.3 Microsoft Mediaroom Platform Background
- 6.5.4 Third-Party Product Partnerships
- 6.5.5 Scalability
- 6.5.6 Product Roadmap
- 6.6 MINERVA NETWORKS ITV MANAGER IPTV SERVICE MANAGEMENT PLATFORM
- 6.6.1 Introduction
- 6.6.2 Minerva Networks Summary
- 6.6.3 Minerva Networks Marketing Strategies
- 6.6.4 Minerva Networks iTV Manager IPTV Middleware Platform
- 6.6.5 Third-Party Product Partnerships
- 6.6.6 Scalability
- 6.6.7 Minerva Networks Product Roadmap
- 6.7 NOKIA SIEMENS NETWORKS - MYRIO PLATFORM
- 6.7.1 Introduction
- 6.7.2 Company Summary
- 6.7.3 Nokia Siemens Networks IPTV Marketing Strategies and Value Proposition
- 6.7.4 Myrio Platform - Nokia Siemens Networks
- 6.7.5 Third-Party Product Partnerships
- 6.7.6 Scalability
- 6.7.7 Product Roadmap
- 6.8 ORCA INTERACTIVE RIGHTV PLATFORM
- 6.8.1 Introduction
- 6.8.2 Orca Interactive Summary
- 6.8.3 Orca Interactive Marketing
- 6.8.4 Orca IPTV Product Line
- 6.8.5 Orca IPTV Applications
- 6.8.6 Third-Party Product Partnerships
- 6.8.7 Scalability
- 6.8.8 Product Roadmap
- 6.9 QUATIVE SERVICE DELIVERY PLATFORM (KUDELSKI GROUP)
- 6.9.1 Company Summary
- 6.9.2 Quative Marketing Strategies and Value Proposition
- 6.9.3 Quative Service Delivery Platform Product Overview
- 6.9.4 Third-Party Product Partnerships
- 6.9.5 Scalability
- 6.9.6 Product Roadmap
- 6.10 SEACHANGE INTERNATIONAL
- 6.10.1 Introduction
- 6.10.2 Company Summary
- 6.10.3 SeaChange' s Marketing Strategies and Value Proposition
- 6.10.4 SeaChange TV Platform Product
- 6.10.5 Third-Party Product Partnership
- 6.10.6 Scalability
- 6.11 THOMSON GRASS VALLEY SMARTVISION TV IPTV PLATFORM
- 6.11.1 Introduction
- 6.11.2 Thomson Company Summary
- 6.11.3 Thomson Marketing Strategies and Value Proposition for Middleware
- 6.11.4 Thomson SmartVision TV Platform
- 6.11.5 Third-Party Product Partnerships
- 6.11.6 Scalability
- 6.11.7 SmartVision TV Product Roadmap
- 6.12 UTSTARCOM ROLLINGSTREAM IPTV PLATFORM
- 6.12.1 Introduction
- 6.12.2 Company Summary
- 6.12.3 UTStarcom' s Marketing Strategies and Value Proposition
- 6.12.4 UTStarcom RollingStream
- 6.12.5 Third-Party Product Partnerships
- 6.12.6 Scalability
7.IPTV Middleware Issues
- 7.1 TIME-TO-MARKET ISSUES
- 7.2 SPEED OF OPERATION ISSUES
- 7.3 SCALABILITY AND IPTV MIDDLEWARE DEPLOYMENT SCENARIOS SCALING ISSUES
AND SCENARIOS HOW DIFFERENT BY SIZE
- 7.3.1 Scalability Metrics Used in this Report
- 7.4 IPTV MIDDLEWARE SERVER DEPLOYMENT TABLES
- 7.4.1 Basic IPTV Server Deployment
- 7.4.2 Midrange IPTV Server Deployment
- 7.4.3 Large-Scale IPTV Server Deployment
- 7.4.4 Mega-Scale IPTV Server Deployment
- 7.5 IPTV MIDDLEWARE PLATFORM SWITCHERS
- 7.5.1 Why are the Switchers Switching?
- 7.5.2 Verizon Communications
- 7.5.3 SureWest Communications
8. Situation, Trends and Analysis
- 8.1 COMPARING IPTV MIDDLEWARE
- 8.2 IPTV CATEGORY DRIVERS
- 8.3 CONSUMER TRENDS THAT AFFECT IPTV PLATFORMS
- 8.4 IPTV OPERATOR REQUIREMENTS
- 8.4.1 Status of Existing Vendors
- 8.4.2 Entry of New Vendors
- 8.5 IPTV FEATURE STATUS, TRENDS AND MEDIA CONTENT SUPPORT
- 8.5.1 Basic IPTV Functionality
- 8.5.2 Intermediate IPTV Functionality
- 8.5.3 Advanced IPTV Functionality
- 8.5.4 Convergence Support
- 8.5.5 Media Content Support
- 8.5.6 The “Wholesale Model” and Other Functions that Enable New Business Opportunities
- 8.5.7 Platform-Level Functionality and Trends
- 8.6 THE EMERGENCE OF STANDARDS
- 8.7 CONVERGENCE IS A LONG-RANGE GOAL BUT IMMEDIATE REQUIREMENTS ARE
UNCERTAIN
- 8.7.1 Convergence that Matters
- 8.7.2 Convergence for Which the Jury is Still Out
- 8.7.3 IT Challenges that Come with Convergence
- 8.8 SWOT ANALYSIS
- 8.8.1 IPTV Strengths
- 8.8.2 IPTV Weaknesses
- 8.8.3 IPTV Opportunities
- 8.8.4 IPTV Threats
- 8.9 SCALABILITY LESSONS LEARNED
- 8.9.1 How Scalability is Being Confused with Platform Requirements
- 8.9.2 How Wholesale Business Models Relate to Scalability
- 8.10 TOTAL COST OF OWNERSHIP
- 8.10.1 Client (Set-top Box) Cost Containment
- 8.10.2 Platform Integration Cost Containment
- 8.10.3 Software License Costs
- 8.10.4 Additional Easily-Quantifiable Costs
- 8.10.5 Less Easily Quantifiable Costs
9. Conclusions and Recommendations
- 9.1 IPTV MIDDLEWARE TECHNOLOGY LEADERS
- 9.2 BEST PRACTICES FOR ACTUALLY SCALED SYSTEMS
- 9.3 RECOMMENDATIONS TO OPERATORS
- 9.3.1 Business Requirements Must Guide Technical Requirements and Platform Selection
- 9.3.2 Implement and Deploy IPTV at a Manageable Rate
- 9.3.3 Refresh the Services Often
- 9.3.4 New Technologies Will Mature
- 9.3.5 The Value of Middleware Will Evolve and Change
- 9.3.6 Retain Direct Involvement in the Deployment
- 9.3.7 Monitor the Evolution of IPTV Standards
- 9.4 RECOMMENDATIONS TO MIDDLEWARE PLATFORM PROVIDERS
10. Appendix 1: Feature Comparison - Major IPTV Middleware Platforms
11. Appendix 2: Supplier Partnerships of the Major IPTV Middleware Platform Vendors
12. Appendix 3: Pre-Integrated End-to-End IPTV Systems
13. Index of Companies
Table of Figures
- FIGURE 4-1: ACQUISITION/INGEST, CONTENT PROCESSING, STORAGE, CONTROL AND
DISTRIBUTION DOMAINS OF A TYPICAL IPTV ECOSYSTEM
- FIGURE 4-2: IPTV DISTRIBUTION, NETWORK EDGE & ACCESS AND CUSTOMER PREMISES
DOMAINS
- FIGURE 4-3: HYPOTHETICAL TIER-1 OPERATOR WITH NATIONAL (SUPER) HEADEND,
REGIONAL AND LOCAL VIDEO FACILITIES
- FIGURE 4-4: IPTV MIDDLEWARE WITHIN THE ATIS IIF NGN ARCHITECTURE FRAMEWORK
- FIGURE 4-5: GENERALIZED VIEW OF IPTV CLIENT SOFTWARE ENVIRONMENT
- FIGURE 6-1: ALCATEL-LUCENT MIVIEWTV OBJECTIVE TO OFFER FULL IPTV SOLUTION
- FIGURE 6-2: HIGH-LEVEL SCHEMATIC DIAGRAM OF ALCATEL-LUCENT MIVIEWTV
PLATFORM
- FIGURE 6-3: ALCATEL-LUCENT CONTENT MANAGEMENT ARCHITECTURE
- FIGURE 6-4: SCREEN CAPTURES OF ALCATEL-LUCENT MIVIEWTV USER INTERFACE
- FIGURE 6-5: MYOWNTV PERSONAL VIRTUAL CHANNEL
- FIGURE 6-6: PCCW/CASCADE QUAD-PLAY BUSINESS SUCCESS
- FIGURE 6-7: PCCW/CASCADE DEMAND DRIVERS (AS OF EARLY 2007)
- FIGURE 6-8: PCCW/CASCADE NOW TV PROGRAMMING LINE-UP, ON A PC SCREEN
- FIGURE 6-9: PCCW/CASCADE NOW TV PROMOTIONS, ON A PC SCREEN
- FIGURE 6-10: HIGH-LEVEL SCHEMATIC DIAGRAM OF CASCADE QUALITVISION PLATFORM
- FIGURE 6-11: SCREEN SHOT OF PCCW/CASCADE NOW GAME - GAMES ON TV
- FIGURE 6-12: SCREEN SHOT OF PCCW/CASCADE NOW SHOP - TV-COMMERCE
- FIGURE 6-13: PCCW/CASCADE NOW TV ON MOBILE CONTENT LINE-UP
- FIGURE 6-14: CASCADE HELPS PCCW LEVERAGE COMMON CONTENT ACROSS TV PC AND
MOBILE
- FIGURE 6-15: PCCW/CASCADE STRATEGIC SERVICES ROADMAP
- FIGURE 6-16: HIGH-LEVEL SCHEMATIC DIAGRAM OF THE ESPIAL EVO IPTV SERVICE
PLATFORM
- FIGURE 6-17: ESPIAL EVO IPTV SERVICE PLATFORM: STANDARD IPTV APPLICATIONS
- FIGURE 6-18: ESPIAL EVO CLIENT COMPARISON WITH ITU-T IPTV SG-13 PROPOSAL
- FIGURE 6-19: ESPIAL EVO IPTV SERVICE PLATFORM - EXAMPLES OF INTERACTIVE
PROGRAM GUIDES
- FIGURE 6-20: SCREEN SHOTS OF APPLICATIONS VIA ACCEDO BROADBAND' S
APPLICATION PLATFORM
- FIGURE 6-21: ESPIAL EVO IPTV SERVICE PLATFORM - TELEPHONY AND MESSAGING
INTEGRATION
- FIGURE 6-22: ESPIAL EVO SERVER PRE-CERTIFIED END-TO-END IPTV ECOSYSTEM
- FIGURE 6-23: KASENNA PORTAL TV PLATFORM ARCHITECTURE
- FIGURE 6-24: KASENNA PORTAL TV MAIN MENU SCREEN-SHOT
- FIGURE 6-25: SCHEMATIC DIAGRAM OF KASENNA LIVINGROOM PLATFORM
- FIGURE 6-26: REPRESENTATIVE KASENNA LIVINGROOM SCREEN SHOTS
- FIGURE 6-27: CONCEPTUAL DIAGRAM, KASENNA LIVINGROOM CLIENT
- FIGURE 6-28: KASENNA LIVINGROOM IN A DISTRIBUTED IPTV DEPLOYMENT
- FIGURE 6-29: KASENNA VIEW OF NEAR-FUTURE SERVICE PROVIDER REQUIREMENTS
- FIGURE 6-30: HIGH-LEVEL SCHEMATIC DIAGRAM OF MICROSOFT MEDIAROOM PLATFORM
- FIGURE 6-31: MICROSOFT MEDIAROOM - LIVE TV WITH CHANNEL BAR AND PIP
- FIGURE 6-32: SCREEN CAPTURES OF MEDIAROOM FEATURES ANNOUNCED JUNE 2007
- FIGURE 6-33: MICROSOFT XBOX 360 VALUE PROPOSITION WITH IPTV
- FIGURE 6-34: PRODUCT ELEMENTS OF THE MICROSOFT MEDIAROOM PLATFORM
- FIGURE 6-35: IPTV CHANNEL CHANGE TIME FOR IPTV PROVIDERS IN FRANCE
- FIGURE 6-36: DIAGRAM OF MICROSOFT CONNECTED SERVICES FRAMEWORK (CSF)
- FIGURE 6-37: MICROSOFT "CONNECTED HOME ENTERTAINMENT" ENVIRONMENT
- FIGURE 6-38: MINERVA ITVMANAGER PLATFORM SYSTEM DIAGRAM
- FIGURE 6-39: MINERVA ITV MANAGER PROGRAM GUIDE & EXAMPLES
- FIGURE 6-40: MINERVA ITV MANAGER USER INTERFACE EXAMPLES
- FIGURE 6-41: MINERVA ITV MANAGER VOD-PVR PLAYBACK
- FIGURE 6-42: NOKIA SIEMENS NETWORKS ORGANIZATION
- FIGURE 6-43: HIGH-LEVEL SCHEMATIC DIAGRAM OF MYRIO (SIEMENS SURPASS HOME
ENTERTAINMENT)
- FIGURE 6-44: MYRIO USER INTERFACE EXAMPLES
- FIGURE 6-45: MYRIO IPTV INTERACTIVE PROGRAM GUIDE AT BELGACOM
- FIGURE 6-46: MYRIO USER INTERFACE CONCEPTS
- FIGURE 6-47: MYRIO SERVICE DELIVERY PLATFORM
- FIGURE 6-48: SIEMENS CONTENT DELIVERY PLATFORM
- FIGURE 6-49: MYRIO APPLICATION SERVICE FRAMEWORK
- FIGURE 6-50: ORCA RIGHTV PLATFORM IN THE IPTV VALUE-CHAIN ENVIRONMENT
- FIGURE 6-51: ORCA RIGHTV CUSTOM PROGRAM GUIDE
- FIGURE 6-52: ORCA RIGHTV PERSONAL PHOTO ALBUM ON TV
- FIGURE 6-53: ORCA RIGHTV MUSIC ALBUM ON TV
- FIGURE 6-54: ORCA RIGHTV ARCHITECTURE
- FIGURE 6-55: ORCA VIDEO SERVER PLUG-IN ARCHITECTURE
- FIGURE 6-56: COMPONENT DIAGRAM - ORCA INTERACTIVE RIGHTV & INTEGRATION
FRAMEWORK
- FIGURE 6-57: RIGHTV REDUNDANCY CONFIGURATION
- FIGURE 6-58: KUDELSKI GROUP STRATEGIC FOCUS AND PRODUCT LINES
- FIGURE 6-59: QUATIVE SOLUTIONS VISION
- FIGURE 6-60: HIGH-LEVEL SCHEMATIC DIAGRAM OF QUATIVE SERVICE DELIVERY
PLATFORM
- FIGURE 6-61: QUATIVE TELCO DEPLOYMENT ARCHITECTURE
- FIGURE 6-62: QUATIVE HYBRID DEPLOYMENT ARCHITECTURE
- FIGURE 6-63: QUATIVE SUPPORT FOR TRADITIONAL AND ABSTRACTED SET-TOP BOX
MODELS
- FIGURE 6-64: INTERACTIVE PROGRAM GUIDE - QUATIVE STANDARD USER INTERFACE
- FIGURE 6-65: QUATIVE NAGRAGUIDE SCREENSHOTS
- FIGURE 6-66: QUATIVE SDP WITH LYSIS CONTENT MANAGEMENT SYSTEM
- FIGURE 6-67: SEACHANGE TV PLATFORM PHILOSOPHY
- FIGURE 6-68: HIGH-LEVEL SCHEMATIC DIAGRAM OF SEACHANGE TV PLATFORM
- FIGURE 6-69: SEACHANGE TV NAVIGATOR FOUR - DESIGNS FOR INTERACTIVE
PROGRAM GUIDES
- FIGURE 6-70: SEACHANGE DVD-ON-DEMAND
- FIGURE 6-71: SEACHANGE GAMENOW USER INTERFACE
- FIGURE 6-72: SEACHANGE TV PLATFORM - TV PRODUCER
- FIGURE 6-73: SEACHANGE TV PLATFORM - TV CUSTOMIZER
- FIGURE 6-74: SEACHANGE TV PLATFORM - TV PORTER
- FIGURE 6-75: ON-DEMAND MODELS DEFINED BY THE SEACHANGE TV BUSINESS SYSTEM
- FIGURE 6-76: THOMSON OVERALL CONVERGENCE PORTFOLIO
- FIGURE 6-77: THOMSON PRODUCT LINES FOR END-TO-END TRIPLE-PLAY IP SERVICES
- FIGURE 6-78: THOMSON GRASS VALLEY IPTV HEADEND
- FIGURE 6-79: HIGH-LEVEL SCHEMATIC DIAGRAM OF THOMSON SMARTVISION PLATFORM
- FIGURE 6-80: THOMSON SMARTVISION END-TO-END FEATURES AND APPLICATIONS
- FIGURE 6-81: THOMSON SMARTVISION TV PROGRAM GUIDE, VOD MENU AND PARENTAL
CONTROLS
- FIGURE 6-82: SCREEN CAPTURES OF THOMSON SMARTVISION TV CONVERGENCE FEATURES
- FIGURE 6-83: SCREEN CAPTURES OF THOMSON SMARTVISION TV MOBILE VIDEO
FEATURES
- FIGURE 6-84: THOMSON SMARTVISION STRATEGIC ROADMAP
- FIGURE 6-85: MARKET SECTORS PURSUED BY UTSTARCOM
- FIGURE 6-86: UTSTARCOM ROLLINGSTREAM PLATFORM ELEMENTS
- FIGURE 6-87: UTSTARCOM ROLLINGSTREAM PLATFORM IN A LARGE TIERED DEPLOYMENT
- FIGURE 6-88: SCREEN CAPTURES OF UTSTARCOM ROLLINGSTREAM SUBSCRIBER UI
- FIGURE 6-89: UTSTARCOM ROLLINGSTREAM TV MENU AND TICKER SCREEN-SHOTS
- FIGURE 6-90: HIERARCHICAL CONTENT DISTRIBUTION BY UTSTARCOM ROLLINGSTREAM
- FIGURE 7-1: IPTV CHANNEL CHANGE TIME FOR IPTV PROVIDERS IN FRANCE
- FIGURE 7-2: VERIZON FIOS NETWORK
- FIGURE 7-3: VERIZON INTERACTIVE MEDIA GUIDE
- FIGURE 7-4: VERIZON FIOS HOME NETWORK
- FIGURE 7-5: SUREWEST SUMMARY
- FIGURE 7-6: SUREWEST NETWORK
Table of Tables
- TABLE 2-1: GLOBAL MIDDLEWARE RANKINGS BY DEPLOYED SUBSCRIBERS
- TABLE 5-1: IPTV MIDDLEWARE PLATFORM SUPPLIERS GROUPED BY POSITION
- TABLE 5-2: GEOGRAPHIC FOCUS OF IPTV MIDDLEWARE VENDORS
- TABLE 5-3: VIDEO MIDDLEWARE MARKET LEADERS BY SUBSCRIBERS
- TABLE 6-1: ALCATEL-LUCENT INITIATIVES THAT IMPACT ITS IPTV EFFORTS
- TABLE 6-2: ALCATEL-LUCENT MIVIEWTV KEY POSITIONING POINTS
- TABLE 6-3: ALCATEL-LUCENT MIVIEWTV SERVER DEPLOYMENT TABLE
- TABLE 6-4: PCCW/CASCADE NOW TV CREATES VISIBILITY THROUGH MARKETING AND
DIFFERENTIATION THROUGH BUNDLES AND SPECIAL FEATURES
- TABLE 6-5: CASCADE QUALITVISION SERVER DEPLOYMENT TABLE - SERVER
REQUIREMENTS
- TABLE 6-6: KEY DIFFERENTIATORS CLAIMED BY ESPIAL FOR THE EVO IPTV SERVICE
PLATFORM
- TABLE 6-7: ESPIAL EVO SERVER FEATURE OVERVIEW
- TABLE 6-8: ESPIAL EVO PLATFORM SERVER DEPLOYMENT TABLE
- TABLE 6-9: KASENNA PORTALTV KEY MARKETING MESSAGES
- TABLE 6-10: KASENNA SERVER DEPLOYMENT TABLE
- TABLE 6-11: MICROSOFT MEDIAROOM PLATFORM MARKETING MESSAGES AND PROOF
POINTS
- TABLE 6-12: MINERVA NETWORKS ITV MANAGER KEY MARKETING MESSAGES
- TABLE 6-13: MYRIO PLATFORM COMPETITIVE DIFFERENTIATORS
- TABLE 6-14: MYRIO TOTALMANAGE PRODUCT FUNCTIONALITY
- TABLE 6-15: MYRIO PLATFORM DEPLOYMENT TABLE
- TABLE 6-16: ORCA INTERACTIVE RIGHTV SERVER DEPLOYMENT TABLE
- TABLE 6-17: QUATIVE PLATFORM DIFFERENTIATORS
- TABLE 6-18: QUATIVE SERVICE DELIVERY PLATFORM DEPLOYMENT TABLE
- TABLE 6-19: KEY MESSAGES FOR SEACHANGE TV PLATFORM
- TABLE 6-20: THOMSON OVERALL MULTI-PLAY DIFFERENTIATORS
- TABLE 6-21: THOMSON SMARTVISION TV SERVER DEPLOYMENT TABLE
- TABLE 6-22: UTSTARCOM COMPETITIVE DIFFERENTIATORS
- TABLE 6-23: ELEMENTS OF UTSTARCOM ROLLINGSTREAM MIDDLEWARE
- TABLE 6-24: UTSTARCOM ROLLINGSTREAM SERVER DEPLOYMENT TABLE
- TABLE 7-1: FACTORS AFFECTING IPTV TIME-TO-MARKET
- TABLE 7-2: FACTORS AFFECTING IPTV TIME-TO-MARKET (CONTINUED)
- TABLE 7-3: FACTORS AFFECTING IPTV SPEED OF OPERATION (CUSTOMIZATION)
- TABLE 7-4: PARAMETERS OF FOUR HYPOTHETICAL IPTV DEPLOYMENTS
- TABLE 7-5: SERVER REQUIREMENTS FOR BASIC IPTV DEPLOYMENT
- TABLE 7-6: SERVER REQUIREMENTS FOR A MIDRANGE IPTV DEPLOYMENT
- TABLE 7-7: SERVER REQUIREMENTS FOR LARGE IPTV DEPLOYMENT
- TABLE 7-8: SERVER REQUIREMENTS FOR MEGA-SCALED IPTV DEPLOYMENT
- TABLE 7-9: REASONS FOR SWITCHING THAT CAN BE ATTRIBUTED TO THE PLATFORM
VENDOR
- TABLE 8-1: IPTV MIDDLEWARE MARKET LEADERS (BY REGIONAL SUBSCRIBERS)
- TABLE 8-2: CONVERGENCE FEATURES AND THEIR POTENTIAL FOR REVENUE, INCREASED
LOYALTY OR CONVENIENCE
- TABLE 9-1: TECHNOLOGY LEADERSHIP RATING FOR MIDDLEWARE SUPPLIERS
- TABLE 9-2: MIDDLEWARE BEST PRACTICES FOR IPTV DEPLOYMENTS
- TABLE 10-1: IPTV MIDDLEWARE VENDORS: FEATURE-FUNCTION COMPARISON
- TABLE 11-1: PARTNERSHIPS OF IPTV MIDDLEWARE SUPPLIERS- BY PRODUCT
CATEGORIES
- TABLE 12-1: PRE-INTEGRATED END-TO-END IPTV SYSTEMS, ORGANIZED BY
MIDDLEWARE SUPPLIER
- TABLE 12-2: PRE-INTEGRATED END-TO-END IPTV SYSTEMS, ORGANIZED BY
MIDDLEWARE SUPPLIER
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