Internet Video For IPTV Service Providers -- September 2007

1. Executive Summary

2. An Introduction to Internet Video

• 2.1 Internet and “Over-the-Top” Video
• 2.2 “Bottom-Up” vs. “Top-Down” Services
• 2.3 Broadcast (Live) vs. Video-on-Demand Services

3. Applications of Internet Video for IPTV Service Providers

• 3.1 Key Considerations
• 3.2 Points of Differentiation
  • 3.2.1 How Else Can You Differentiate Your Internet Video Content?
• 3.3 Frequently Asked Questions- How IPTV Service Providers Can Exploit Internet Video Services

4. The Technology of Internet Video

• 4.1 Getting Video Content Into the System
  • 4.1.1 Upload and Tagging
  • 4.1.2 Ingest
  • 4.1.3 Transcoding
  • 4.1.4 Indexing
  • 4.1.5 Review
  • 4.1.6 Search
  • 4.1.7 Discovery
  • 4.1.8 Comments
  • 4.1.9 Advertising
  • 4.2 Interactive
  • 4.2.1 Serving
  • 4.2.2 In-House Servers vs. CDNs
  • 4.2.3 Display
  • 4.2.4 Syndication
• 4.3 Vendors
  • 4.3.1 Platform Suppliers
  • 4.3.2 Transcoders
  • 4.3.3 Real-Time Encoders
  • 4.3.4 Video Content Management
  • 4.3.5 Content Distribution Network (CDN) Services
  • 4.3.6 Content Protection/Digital Rights Management
  • 4.3.7 Advertising Management

5. Threats and Responses

• 5.1 What' s the Current State of the Art for “Over-the-Top” Internet Video?
  • 5.1.1 Content
  • 5.1.2 Quality of Service (QoS)
  • 5.1.3 Quality of Experience (QoE)
  • 5.1.4 Broadcast vs. VOD
• 5.2 How Can IPTV Operators Compete with Internet Video?
  • 5.2.1 Content
  • 5.2.2 Quality of Service (QoS)
  • 5.2.3 Quality of Experience (QoE)
  • 5.2.4 Broadcast vs. VOD
• 5.3 What' s Coming Next?
  • 5.3.1 Broadcast to PC Services
  • 5.3.2 Broadcast to Set-Top Boxes
  • 5.3.3 Additional Bandwidth

6. Appendix 1: Current TV

• 6.1 Current TV Web Site
  • 6.1.1 Web Site: Designed to Help Contributors
• 6.2 140TB of Storage, 1.7 Million Files
• 6.3 The Current TV Workflow
• 6.4 Current TV Broadcast Center
  • 6.4.1 Current TV Control Room Runs From Servers
• 6.5 File-Based Network TV
  • 6.5.1 File-Based Approach Key to Simplicity
• 6.6 Communications & Storage Center
  • 6.6.1 Remote Production Control - London, L.A., S.F.

7. Index of Companies

• Figure 2-1: Verizon FiOS Electronic Program Guide
• Figure 2-2: Verizon FiOS EPG- Alternate Format
• Figure 2-3: Verizon FiOS Video-on-Demand Program Guide
• Figure 2-4: Joost User Interface Simulation
• Figure 2-5: Joost Channel Selector Simulation
• Figure 2-6: Joost Social Networking Widget Simulation
• Figure 2-7: YouTube Home Page
• Figure 2-8: Veoh Channel Lineup
• Figure 2-9: Veoh Series Lineup for NBC
• Figure 2-10: Veoh Episode Lineup for NBC' s “30 Rock”
• Figure 3-1: Cablevision' s Optimum Autos Web Site
• Figure 4-1: YouTube Video Upload Submission Page
• Figure 4-2: Audio/Video Formats Supported by Internet-Enabled PCs
• Figure 4-3: Google Text Search Results for “Panama”
• Figure 4-4: YouTube Search Results for “Panama”
• Figure 4-5: Truveo Search Results for “Panama”
• Figure 4-6: Everyzing Search Results for “Panama”
• Figure 4-7: Dabble Search Results for “Panama”
• Figure 4-8: YouTube Video Browsing Page
• Figure 4-9: Comcast “The Fan” Video Browser
• Figure 4-10: RottenTomatoes.com Review Page for “The Bourne Ultimatum”
• Figure 4-11: Video with Overlay Ad for “The Bourne Ultimatum”
• Figure 4-12: Trailer for “The Bourne Ultimatum” Playing in Video Window
• Figure 4-13: VideoEgg Player Showing Menu Options
• Figure 4-14: Video with Overlay Ad for “Hairspray”
• Figure 4-15: “Hairspray” Trailer Playing as Video Overlay
• Figure 4-16: Available Video RSS Feeds from USA Today
• Figure 4-17: CNBC Video Player (PC-Based)
• Figure 4-18: Telstra BigPond Movies Page
• Figure 4-19: Telstra BigPond Music Page (PC-Based)
• Figure 4-20: Lifetime Video Player
• Figure 4-21: Conde Nast Men.Style.Com Video Player (PC-Based)
• Figure 4-22: Teen Magazine Video Player
• Figure 4-23: Esquire Magazine Video Player
• Figure 4-24: Oprah.com Video Player
• Figure 4-25: Maven Content Syndication Options
• Figure 5-1: LiveStation Video Player
• Figure 6-1: Current TV Home Page
• Figure 6-2: Current TV Control Room, San Francisco
• Figure 6-3: Control Room Management Consoles
• Figure 6-4: Current TV Machine Room
• Figure 6-5: Current TV Remote Production Control Room

• Table 2-1: Who Watches Online Video
• Table 3-1: Traffic Rank and Reach for Leading Internet Video Sites
• Table 3-2: Traffic Rank and Reach for Leading Internet Video Sites, Including Ziddio
• Table 3-3: Online Video Gets Social: How Users Engage
• Table 4-1: Number of Channels Available vs. Viewed
• Table 4-2: Functions Performed by Vendors' Hardware, Software and/or Services

• 24/7 Real Media
• Adobe
• Advertising.com
• Akamai
• Akimbo
• Ant
• AOL
• Apple
• aQuantive/Atlas
• AT&T
• Babelgum
• BBC
• BitTorrent
• Brightcove
• Building B
• BurstMedia
• Cablevision
• CBS
• CDNetworks
• Cisco (Scientific-Atlanta)
• CNBC
• Comcast
• Current TV
• Dabble
• Digital Fountain
• Digital Rapids
• DirecTV
• Dish Network
• DoubleClick
• EdgeCast Networks
• Envivio
• E-Planning
• Ericsson (Tandberg Television)
• Espial
• Everyzing
• Eyeblaster
• Falk eSolutions AG
• Firefox
• Fox
• Google
• Harmonic
• Hewlett Packard
• Intel
• Intermap/VitalStream
• ITVN
• Joost
• Kulabyte
• KyLinTV
• Level3
• Lifetime Television
• Lightningcast
• Limelight Networks
• LiveStation
• Macrovision
• Maven Networks
• Metacafe
• Microsoft
• Mirror Image
• Motorola (Modulus/Tut)
• Mozilla
• MSN
• MySpace
• Nagravision
• NBC
• On2 Technologies
• Operative
• Optibase
• Oxygen
• Panther Express
• pownce.com
• RealPlayer
• Revver
• Rhozet
• Roo Networks
• RottenTomatoes.com
• SecureMedia
• Sky
• Sun Microsystems
• Telestream
• Telstra
• The FeedRoom
• thePlatform
• Thomson/Grass Valley
• Thruport AdJuggler
• Time Warner
• Truveo
• ValueClick
• Veoh
• Verimatrix
• VeriSign
• Verizon
• Viacom
• VideoEgg
• Virage
• Virgin Media
• Vudu
• Widevine
• Yahoo
• YouTube
• Zattoo
• Ziddio