Abstract
Executive Summary
The purpose of this report is to identify the different hybrid STB (set-top
box) products being used in the global IPTV (Telco TV) and Cable market,
assess the business models available to Service Providers (SPs), and to
analyze the business models and market drivers behind the entire hybrid
sector. The report also analyzes market size and growth for 2008-2012 for
hybrid STBs by region and type; and measures the quality of the hybrid service
business models. By doing strength/weakness analysis on the various hybrid
business models, the report allows SPs to objectively measure which plan can
work best for them; and allows vendors to understand the strategic environment
in which each configuration of hybrid STB works best.
Market STB data includes global analysis of Cable and IPTV operations using
hybrid STBs, plus a county and regional break-out by broadcast type (QAM, DTH,
DTT).
This report, drawn predominantly from the perspective of the STB vendors and
IPTV Service Providers ("SPs" or "Operators"), consolidates opinion regarding
the current prevalence of (and future prospects for) the use of hybrid STBs in
the delivery of IPTV services. (1)
In addition to highlighting where there is consensus among the STB community,
the report also discovers where there is significant variation in opinion, and
strongly-held minority opinions which represent an interesting counterpoint to
the majority view. These minority views are presented also, in order to fully
inform any potential debate a vendor or Operator may have when considering a
hybrid strategy.
Three different hybrid STB types (Satellite, Off-Air and QAM [Cable or IPTV])
are examined worldwide, and two different hybrid strengths are examined:
"high-end" and "low-end" hybrid STBs; also, three different configurations are
analyzed.
Included is the results of a summary of industry reports on the relative
importance of each of the 10 market drivers (motivations) for using hybrid
STBs instead of traditional (Cable or IPTV) STBs.
Who Should Use This Report
- Media executives wanting to find new distribution platforms.
- Service Providers working in highly competitive markets.
- CapEx equipment vendors looking to develop new products and configurations.
- STB vendors looking for new global markets.
- Terrestrial broadcasting executives looking for new revenue streams.
- Satellite broadcast executives looking for new revenue streams.
- Cable and IPTV managers making important short- and long-term decisions.
- Semiconductor executives in digital media industries.
- Investment executives looking for early trends on global markets.
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