Abstract
US, Europe (France, Germany, Italy, Spain, and the UK), China, Russia, Brazil, and India
From 2007 to 2008, revenues in the global market for computed tomography (CT)
systems remained virtually unchanged. At the start of 2008, industry experts
were expecting strong growth in this market because of demand from unsaturated
markets in Brazil, Russia, India, and China (collectively called
“BRIC”). The global economic crisis that intensified in the last
quarter of 2008, however, had a huge negative effect and as a result, the
market remained stagnant. In 2009, macroeconomic issues continued to impact
the market with credit remaining tight. The resulting soft demand will cause a
sharp decline in the global market for CT systems. As the economic crisis
begins to ease after 2009, however, the market will stabilize and even resume
growth due to strong demand in BRIC nations where governments are spending to
improve health care infrastructure.
Methodology
Research Methodology
The following report uses a number of methodologies to gather and present data
and analysis. At the outset, a large survey of secondary sources is conducted.
These sources act as the basis for the primary research stage, which builds
and enhances the quantitative and qualitative attributes of the early research.
Secondary sources include:
- Government Sources:
- Securities and Exchange Commission filings
- Food and Drug Administration and patent filings
- National Center for Health Statistics data
- Computed Tomography (CT) System Companies:
- Annual reports, product brochures, corporate profiles, etc.
- Internal Databases and Reports:
- Previous reports on similar/related sources
- General Internet Searches, Medical Literature, and Newspaper/Magazine
Searches:
- Identifying various centers of specialization and articles that might
provide leads for primary research.
The secondary research stage builds the foundation for the primary research.
The primary research methodology has four steps:
Step 1: The first step involves an impartial scan of all the
information gathered during the secondary research stage to determine its
utility based on the specific requirements of this report. Each piece of
information is, thus, either discarded or marked as high or low priority. It
is then organized appropriately as determined by the structure and sectioning
of the report.
Step 2: At this stage, early assumptions are formed as to the
implications of the information for the various CT system market segments.
These assumptions are then used to determine hypotheses using both inductive
and deductive approaches. On the quantitative front, these hypotheses result
in full historical and projected market data sets (market sizes [units and
US$] and market shares).
Step 3: At this stage, the research is in position for its most
important primary phase - expert interviews. Throughout the secondary
research, industry and medical experts are identified. These experts are now
contacted by telephone and asked to participate in interviews on recent trends
and developments in the industry.
Interviews are either conducted at the time of the initial call or scheduled
at the convenience of the expert. Interview questions are tailored to the
expertise of the particular interviewee, although in most cases, the most
important questions are asked of all experts. The questions are largely based
on the assumptions and hypotheses developed in Step 2, which are then either
augmented, discarded, or adjusted, based on the views and positions put forth.
Attempts are made, whenever possible, to cross-check the views of various
experts against each other and reach positions of consensus on issues and
market numbers.
Step 4: The final stage of primary research involves individual and
group analysis by Millennium Research Group. All research results are assessed
and cross-checked thoroughly to determine their validity, relevance, and
weight. From this process, qualitative conclusions are reached and data points
finalized.
Forecast Methodology
In addition to Steps 1 through 4 (as outlined above), the following
“bottom-up” methodology was followed in developing forecast
assumptions for this report. A comprehensive breakdown of various CT
procedures was prepared using data from several sources including professional
associations, government statistics, and private research/media sources.
Industry experts and practitioners were consulted to ensure accuracy and
verify observed trends. As a cross-check, total industry revenues available
through 10-Ks and other sources were compared against modeled industry
revenues.
Using the best estimates of industry experts, practitioners, private
research/media sources, and in-house experts, year-by-year growth rates and
average selling prices were applied individually to each subcategory to derive
forecasts. These estimates were cross-checked by industry experts (marketing
managers, product managers, CEOs, etc.) and further refined.
Overall findings were compared against market and procedure forecasts
published by other sources to ensure reasonable estimates.
|