Report: Ice Cream - Italy - September 2009 TOC

Issues in the Market
Definition
Abbreviations
Market in Brief
Sales are sluggish
Take-home ice creams perform better
Concentration is high
On-trade channels dominate
Future
Internal Market Environment
Key points
Italians and ice cream
And something to eat with others
Warm summer drives sales
GMO ice cream
Broader Market Environment
Key points
Ageing population
- Figure 1: Trends in Italian population, by age, 2003-13
Consumer expenditure
- Figure 2: Trends in Italian PDI (at constant prices), consumer expenditure and GDP (at current prices), 2004-14
Who' s Innovating?
Key points
Innovation in Italy at a low
- Figure 3: Percentage of new product launches, by country, 2006-09
- Figure 4: Percentage of new product launches, by category, 2006-09
- Figure 5: Percentage of new product launches, by manufacturer, 2006-09
Trends in ice cream NPD
- Figure 6: New product launches in ice cream, by positioning, 2006-09
Health and waist
Children' s products popular
And indulgence for adults
New ways to eat ice cream
Artisanal ice cream
Market Size and Forecast
Key points
Ice cream market in decline
- Figure 7: Italian retail volume and value sales of industrial ice cream, 2004-14
- Figure 8: Year on year change in volume and value, by %, 2004-14
- Figure 9: Italian retail value sales of ice cream, by sector, 2006-09
Prospects
Factors used in the forecast
Segment Performance
Key points
Take-home ice cream
- Figure 10: Italian retail value sales of take-home ice cream, at current and constant prices, 2004-14
- Figure 11: Italian retail sales of take-home ice cream, by type, 2006-09
Impulse ice cream
- Figure 12: Italian value sales of impulse ice cream, at current and constant prices, 2004-14
- Figure 13: Italian value sales of impulse ice cream, by type, 2006-09
Market Share
Key points
Take-home ice cream
- Figure 14: Manufacturers/brands' value shares in take-home sales of ice cream, 2006-09
- Figure 15: Manufacturers' value shares of wrapped impulse ice cream sales, 2006-09
Companies and Products
Algida (Unilever)
Nestlé
Sammontana
Channels to Market
Key points
Supermarkets take greatest share
- Figure 16: Italian value sales of take-home ice cream, by outlet type, 2006-09