Report: Ice Cream - France - September 2009 TOC

Issues in the Market
Definition
Abbreviations
Market in Brief
A taste for luxury -- but sparing
Not creatures of impulse?
Just desserts
Is ice cream incompatible with healthy?
Older people don' t eat ice cream
Future
Internal Market Environment
Key points
The impulse to indulgence
Healthier makes little headway
Ice cream symbiosis
Into the freezer...
- Figure 1: Ownership of freezers and combined fridge/freezer, by demographic sub-group, 2008
Seasonality -- twin peaks
- Figure 2: Average temperature and rainfall in France
Broader Market Environment
Key points
Ice cream -- a recessionary treat?
- Figure 3: Trends in French PDI, consumer expenditure and GDP, at current prices, 2004-14
Rising employment makes everything more affordable -- and vice versa
- Figure 4: Trends in French employment, by gender, 2002-06
The imperatives of an ageing population
- Figure 5: Trends in French population, by age, 2003-13
Smaller packs for smaller households?
- Figure 6: The changing French household structure, 2003-07
Who' s Innovating?
Key points
The French get much attention
- Figure 7: Percentage of new product launches, by country, 2006-09*
- Figure 8: Percentage of new product launches, by category, 2006-09
Picard commands enterprise
- Figure 9: Percentage of new product launches, by manufacturer, 2006-09
Indulgence stays centre stage -- but healthiness takes a bow
- Figure 10: New product launches in ice cream, by positioning, 2006-09
Trends illustrated
Character merchandising
Economy
A cue from other food sectors
Healthier options
Keeping the dream alive...
The appeal of the exotic
To every ice, there is a season...
Own-label covers all the bases
Market Size and Forecast
Key points
Volumes icy -- but value growth less chilled
- Figure 11: French retail volume and value sales of ice cream, 2004-14
- Figure 12: Percentage change year on year, by volume and value, 2004-14
Take-home outperforms impulse
- Figure 13: French retail sales of take-home ice cream, by volume and value, at current and constant prices, 2004-14
- Figure 14: French retail sales of impulse ice cream, by volume and value, at current and constant prices, 2004-14
The future
Factors used in the forecast
Segment Performance
Key points
Let' s eat at home
- Figure 15: French retail sales of ice cream, volume and value, by sector, 2006-09
Snack lines drive growth in take-home
- Figure 16: French retail sales of take home ice cream, by segment, 2006-09
Whilst the impulse is to wrapped, not scooped
- Figure 17: French retail sales of impulse ice cream, by segment, 2006-09
Market Share
Key points
Big boys rule -- but smaller players not completely frozen out
- Figure 18: Manufacturers' value shares in take home sales of ice cream, 2006-09
Companies and Products
Unilever Glaces
Nestlé Grand Froid
Rolland
Masterfoods
General Mills
Boncolac
Channels to Market
Key points
GMS rules the market -- but home delivery supports growth
- Figure 19: Sales of take home ice cream, by outlet type, 2006-09
The Consumer -- Pan-European Overview
Key points
A taste for ice cream
- Figure 20: Penetration of ice cream, by country, 2008
The Consumer -- Trends in France
Key points
Fewer are eating it
- Figure 21: Penetration of ice cream, France 2004-08
Hands off my ice cream
- Figure 22: Penetration of ice cream in tubs and blocks, by type, France 2005-08
Bars and cones do well
- Figure 23: Penetration of ice cream in bars and sticks, by type, France 2005-08
The Consumer -- Usage and Attitudes
Key points
Not yet an everyday treat
- Figure 24: Penetration and frequency of ice cream consumption, France 2008
Ice cream for the kids
Demographic profile
- Figure 25: Penetration and frequency of ice cream in tubs and blocks, France 2008
- Figure 26: Penetration and frequency of ice cream bars and sticks, France 2008
The Consumer - Attitudes
Key points
' Healthier' may attract women
- Figure 27: Attitudes towards health and diet, France 2008
Reluctant snackers eat fewer ice cream bars
- Figure 28: Attitudes towards health and diet, France 2008
Keep out the additives -- and keep prices down
- Figure 29: Attitudes towards shopping, France 2008
Detailed demographics
- Figure 30: Penetration of ice cream in tubs and blocks, France 2008
- Figure 31: Penetration of ice cream in bars and sticks, France 2008