- Issues in the Market
- Definition
- Abbreviations
- Market in Brief
- Volume and value sales suffer
- Impulse sector loses ground to take-home versions
- Families and working status important for volume sales
- Unilever/Langnese leads
- No improvement in 2009 expected
- Internal Market Environment
- Key points
- Taste comes first but health issues cannot be ignored
- Summer share holds steady
- The Italian parlours and their influence
- Freezer ownership high in families, among high earners
- Figure 1: Ownership of freezers and combined fridge/freezer, Germany,
2008
- Broader Market Environment
- Key points
- The ageing population hampers growth
- Figure 2: Trends in German population, by age, 2003-13
- Economy and employment crucial for take-home ice cream sales
- Figure 3: Trends in German PDI, consumer expenditure and GDP, at current
prices, 2004-14
- Figure 4: Trends in German employment, by gender, 2003-08
- Small households also slow volume consumption
- Figure 5: Trends in number of German households, by size, 2003-07
- Wait and see for EU regulation
- Who' s Innovating?
- Key points
- Figure 6: New product launches in ice cream, percenatge by country,
2006-09
- Figure 7: Number of new product launches in ice cream, by category,
percenatge, 2006-09
- Figure 8: Number of new product launches in ice cream, by positioning,
2006-09
- Figure 9: Number of new product launches in ice cream, by company,
percentage, 2006-09
- Market Size and Forecast
- Key points
- Sales slow down in 2009
- Figure 10: German retail volume and value sales of ice cream, 2004-14
- Figure 11: German retail volume and value sales of take-home ice cream,
at current and constant prices, 2004-14
- Figure 12: German retail volume and value sales of impulse ice cream, at
current and constant prices, 2004-14
- Longer-term prospects
- Factors used in the forecast
- Segment Performance
- Key points
- Figure 13: German retail value sales of ice cream, by sector, 2006-09
- Figure 14: Frequency of consumption of impulse ice cream, 2004-08
- Market Share
- Key points
- Unilever and Nestlé set the trends
- Figure 15: Manufacturers' /brands' value shares in household pack sales
of ice cream, 2006-09
- Take-home and multipacks
- Figure 16: Popularity of take-home ice cream brands, 2004-08
- Figure 17: Manufacturers' value shares in multipack sales of ice cream,
2006-09
- Impulse ice cream
- Figure 18: Popularity of impulse ice cream/ice cream bars and sticks
brands, 2004-08
- Companies and Products
- Humana Milchunion
- Nestlé
- Rosen Eiskrem
- R&R Ice Cream
- Unilever
- Channels to Market
- Key points
- Figure 19: Value sales of take-home ice cream, by outlet type, 2008
- Figure 20: Sales of impulse ice cream, percentage transactions by outlet
type, summers 2005-08
- The Consumer -- Pan-European Overview
- Key point
- Figure 21: Penetration of ice cream, by country, 2008
- The Consumer -- Trends in Germany
- Key points
- Penetration in both sectors increases
- Figure 22: Penetration of ice cream, Germany 2004-08
- Figure 23: Penetration of ice cream in tubs and blocks, by type, Germany
2005-08
- Figure 24: Penetration of ice cream in bars and sticks, by type, Germany
2005-08
- The Consumer -- Usage and Attitudes
- Key points
- Ice cream - for the young at heart
- Detailed demographics
- Figure 25: Penetration of ice cream in tubs and blocks, by demographic
sub-group, 2008
- Figure 26: Penetration of ice cream in bars and sticks, by demographic
sub-group, 2008
- Figure 27: Penetration and frequency of consumption of ice cream in tubs
and blocks, Germany 2008
- Figure 28: Penetration and frequency of consumption of ice cream bars
and sticks, Germany 2008
- The Consumer - Attitudes
- Key points
- Staying healthy
- Take a break
- Figure 29: Attitudes towards shopping, Germany 2008
- Figure 30: Attitudes towards health and diet, Germany 2008
- Figure 31: Attitudes towards health and diet, Germany 2008
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