Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Data sources
- Advertising creative
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Men the "weaker sex" when it comes to health
- Population growth ahead for older men
- A need for male-specific focused efforts, while women remain key
- Hispanic males present unique challenges
- Leading health issues drive market
- Promoting health
- Men' s health--perception and reality
- Eating right
- Keys to healthy living
- From thoughts to actions
- Getting help--from traditional and alternate sources alike
- Looking forward
- Race and Hispanic origin
- Competitive Context
- The "John Wayne Syndrome"
- The high cost of staying healthy
- Figure 3: Attitudes towards cost/effectiveness of health maintenance
enhancements among men, April 2009
- Restaurants "feeding the male appetite"
- Figure 4: Incidence of various portion sizes and options in U.S.
restaurants, April 2009
- Bad press
- Market Factors
- Men' s healthcare lags behind
- Figure 5: The healthy (and not so healthy) attitudes of men and women,
October 2007-December 2008
- Figure 6: Leading causes of death, by gender, 2005
- Figure 7: Alcohol consumption, by gender, April 2009
- Figure 8: Tobacco use, by gender, October 2007-December 2008
- Financial stresses impact healthcare
- Figure 9: Top three health stressors among men, by age, April 2009
- More men getting older
- Figure 10: Male population, by age, 2004-14
- Figure 11: Diagnosed conditions among men, by age, April 2009
- The race factor
- Figure 12: Hispanic men, by age, 2004-14
- Leading Health Issues as Market Factors
- Weight issues
- Heart disease
- Cancer
- Stress and mental health
- Figure 13: Most important factors contributing to healthy living among
men, by age, April 2009
- Sexual health
- Innovation and Innovators
- Diet plans appeal to men
- Figure 14: Top 2 factors contributing to healthy living among men, by
age, April 2009
- Virtual fitness
- Retailers ramp up generic drug discount initiatives
- Ease of access to healthcare
- Consumer products and supplements
- Boosts in a bottle
- Overall health
- Condition-specific
- For older men
- Hormonal boosts
- Sexual health and performance enhancers
- Advertising and Promotion
- Overview
- Magazines
- Figure 15: Adweek' s magazine hot list, 2009
- Magazine spotlight: Men' s Health
- Television ads
- Spotlight: Pills for prostate
- Figure 16: Avodart television ad, 2009
- Figure 17: Centrum ultra men' s television ad, 2009
- Spotlight: Sexual health
- Figure 18: Viagra television ad, 2009
- Figure 19: Cialis television ad, 2009
- Spotlight: Healthy food
- Figure 20: Yoplait television ad, 2009
- Figure 21: Healthy Choice Fresh Mixers television ad, 2009
- Men' s Health
- Key points
- Men' s health lags behind women; youth is the time to address issues
- Figure 22: Importance of healthy living and self-health rating among
men, by age, April 2009
- Figure 23: Time spent managing health among men, by age, April 2009
- Conditions and ailments demonstrate need for greater attention to health
- Figure 24: Diagnosed conditions, by gender, April 2009
- Figure 25: Diagnosed conditions among men, by age, April 2009
- Figure 26: Concern for developing conditions among men, by age, April
2009
- Figure 27: Ailments in the past 12 months among men, by age, October
2007-December 2008
- Taking Care
- Key points
- Better insurance coverage and awareness of hereditary issues needed
- Figure 28: Health insurance coverage among men, by age, April 2009
- Figure 29: Importance, rating, and attitudes towards health among men,
by age, April 2009
- Eating Right
- Key points
- Men less concerned about watching diet
- Figure 30: Incidence of watching diet and reasons for doing so, by
gender, October 2007-December 2008
- Figure 31: Approach towards eating, by gender, April 2009
- Figure 32: Approach towards eating among men, by age, April 2009
- Keys to Healthy Living
- Key points
- Diet, exercise and sleep keys to healthy living
- Figure 33: Most important factors contributing to healthy living among
men, by age, April 2009
- Figure 34: Health stressors among men, by age, April 2009
- Men' s lackadaisical attitude challenges health
- Figure 35: Attitudes towards healthy lifestyle choices, by gender, April
2009
- Figure 36: Attitudes towards healthy lifestyle choices among men, by
age, April 2009
- Figure 37: Attitudes towards healthy lifestyle choices among men, by HH
income, April 2009
- From Thoughts to Actions
- Key points
- Men exercise often, yet fill up on calories from food and drink
- Figure 38: Men' s exercise trends, by age, April 2009
- Figure 39: Men' s drinking trends, by age, 2009
- Women more aligned with health, exercise key component lacking in men' s
health
- Figure 40: Healthy (and not so healthy) attitudes, by gender, October
2007-December 2008
- Figure 41: The healthy (and not so healthy) attitudes of men, by age,
October 2007-December 2008
- Getting Help--Traditional Sources
- Key points
- Regular healthcare visits lacking
- Figure 42: Last complete physical with a registered physician among men,
by age, April 2009
- Figure 43: Last complete physical with a registered physician among men,
by HH income, April 2009
- Figure 44: Practitioners regularly visited among men, by age, April 2009
- Doctors a trusted source
- Figure 45: Professional information sources and rating among men, April
2009
- Figure 46: Professional information sources among men, by age, April 2009
- Getting Help--Alternate Media
- Key points
- Room for improvement in online efforts
- Figure 47: Alternate media information sources and rating among men,
April 2009
- Figure 48: Past usage of online tools for health management among men,
by age, April 2009
- Looking Forward
- Key points
- Online tools hold potential for younger men
- Figure 49: Anticipated usage of online tools for health management among
men, by age, April 2009
- Potential for healthy foods and supplements
- Figure 50: Food and beverage products of interest, by gender, April 2009
- Figure 51: Food and beverage products of interest among men, by age,
April 2009
- Figure 52: Supplements of interest among men, by age, April 2009
- Race and Ethnicity
- Key points
- Health overview
- Figure 53: Importance of healthy living and self-health rating among
men, by race/Hispanic origin, April 2009
- Figure 54: Diagnosed conditions among men, by race/Hispanic origin,
April 2009
- Figure 55: Concern for developing conditions among men, by race/Hispanic
origin, April 2009
- Hispanic males lag behind in medical care
- Figure 56: Last complete physical with a registered physician among men,
by race/Hispanic origin, April 2009
- Figure 57: Professional information sources and rating among men, by
race/Hispanic origin, April 2009
- Figure 58: Attitudes towards health conditions among men, by
race/Hispanic origin, April 2009
- Figure 59: Health insurance coverage among men, by race/Hispanic origin,
April 2009
- Attitudes towards health and healthcare
- Figure 60: Attitudes towards healthy lifestyle choices among men, by
race/Hispanic origin, April 2009
- Figure 61: Most important factors contributing to healthy living among
men, by race/Hispanic origin, April 2009
- Supplemental healthcare interest strong
- Figure 62: Food and beverage products of interest among men, by
race/Hispanic origin, April 2009
- Figure 63: Supplements of interest among men, by race/Hispanic origin,
April 2009
- Appendix: Other Useful Consumer Tables
- The importance of income
- Figure 79: Importance of healthy living and self-health rating among
men, by HH income, April 2009
- Figure 80: Most important factors contributing to healthy living among
men, by HH income, April 2009
- Figure 81: Time spent managing health among men, by HH income, April 2009
- Figure 82: Approach towards eating among men, by HH income, April 2009
- Figure 83: Health insurance coverage among men, by HH income, April 2009
- Figure 84: Diagnosed conditions among men, by HH income, April 2009
- Appendix: Trade Associations
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