Abstract
About this report
After two consecutive years of falling volume sales, the Spanish ice cream market is expected to return to modest growth in 2009, to reach 301 million litres. In terms of market value, sales are being adversely affected by own-label expansion and declining demand of impulse ice cream, thus resulting in a projected 5% fall.
One of the key developments during 2009 has been the consumers’ mass migration from impulse ice cream to take-home products, and shopping in the retail channel, generating dynamic volume growth.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.
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