Ice Cream - Spain - September 2009

Table of Contents

• Issues in the Market
• Definition
• Abbreviations
• Market in Brief
• Time for growth?
• Moving towards take-home
• Consumers' need to treat
• Mini varieties are a maxi success
• Own-labels challenge brands
• Future
• Internal Market Environment
• Key points
• From seasonal to a year-round product
  • Figure 1: Average temperature and rainfall in Spain
• High ownership of combined fridge-freezers
  • Figure 2: Ownership of freezers and combined fridge-freezer, by demographic sub-group, 2008
• Giving ice cream a healthier image
• Functional and organic still a niche
• Inspiration from confectionery
• Competing with horchata
• Broader Market Environment
• Key points
• Declining number of 15-34-year-olds in bad news
  • Figure 3: Trends in the age structure of the Spanish population, by gender, 2003-13
• Impulse sales hit hard by the recession
  • Figure 4: Trends in Spanish PDI, consumer expenditure and GDP, at current prices, 2004-14
  • Figure 5: Trends in Spanish employment, by gender, 2001-05
• Bulk products adversely affected by shrinking household size
  • Figure 6: Trends in number of Spanish households, by size, 2000-04
• Who' s Innovating?
• Key points
• Spain lags behind European average
  • Figure 7: Percentage of new product launches in ice cream, by country, 2006-09
• Frozen desserts grow their share
  • Figure 8: Percentage of new product launches in ice cream in Spain, by category, 2006-09
• Health considerations
  • Figure 9: New product launches in ice cream in Spain, by claim, 2006-09
• Own-labels join leading brand suppliers
  • Figure 10: Percentage of new product launches in ice cream in Spain, by company, 2006-09
• Expanding offer of gluten-free products
• Mini varieties
• Adult flavours
• Chocolate fever
• Ice cream smoothies
• Market Size and Forecast
• Key points
• Back to growth after decline?
  • Figure 11: Spanish volume and value sales of ice cream, 2004-14
  • Figure 12: Percentage of change year on year in volume and value, 2004-14
• Important impulse sales
  • Figure 13: Spanish sales of ice cream, by volume and value, by sector, 2006-09
• What the future holds
• Reducing seasonality
• An affordable treat
• Health remains an issue
• Factors used in the forecast
• Segment Performance
• Key points
• Take-home sales generate growth
  • Figure 14: Spanish volume and value sales of impulse ice cream, at current and constant prices, 2004-14
  • Figure 15: Spanish volume and value sales of take-home ice cream, at current and constant prices, 2004-14
• Dessert ice creams put on a dynamic performance
  • Figure 16: Spanish volume sales of take-home ice cream, by segment, 2006-09
  • Figure 17: Spanish value sales of take-home ice cream, by segment, 2006-09
• Market Share
• Key points
• Own-label growth erodes sales of market leaders
  • Figure 18: Manufacturers' volume shares in Spanish ice cream sales, 2006-09
• Changing marketplace
• Companies and Products
• Unilever
• Nestlé
• Grupo Kalise Menorquina
• Aiadhesa
• Helados Estiu
• Channels to Market
• Key points
• Supermarkets dominate distribution
  • Figure 19: Spanish value sales of take-home ice cream, by outlet type, 2006-09
• The Consumer -- Pan-European Overview
• Key points
• Low penetration of tubs and blocks in Spain
  • Figure 20: Penetration of ice cream, by type, by country, 2008
• The Consumer -- Usage
• Key points
• Under-35s, top earners and larger households with children key targets for tubs and blocks
• Younger consumers and families with children form core consumer base for bars and sticks
• Detailed demographics
  • Figure 21: Penetration and frequency of ice cream in tubs and blocks, 2008
  • Figure 22: Penetration and frequency of ice cream in bars and sticks, 2008
• Individually-wrapped products gain in popularity
  • Figure 23: Trends in penetration of ice cream, by type, 2004-08
  • Figure 24: Trends in penetration of ice cream in tubs and blocks, 2005-08
  • Figure 25: Trends in penetration of ice cream in bars and sticks, 2005-08
• Top earners choose tubs, lower earners blocks
  • Figure 26: Penetration of ice cream in tubs and blocks, by demographic sub-group, 2008
• Diet credentials of mini varieties
  • Figure 27: Penetration of ice cream in bars and sticks, by demographic sub-group, 2008
• The Consumer -- Attitudes
• Key points
• Older Spaniards most willing to pay extra for organic and additive-free foods
  • Figure 28: Attitudes towards food in Spain, 2008
• Women are key for diet-oriented products
  • Figure 29: Attitudes towards health and diet in Spain, 2008
• Young consumers an ideal target market for mini ice creams
  • Figure 30: Further attitudes towards health and diet in Spain, 2008