Table of Contents
- Issues in the Market
- Key themes
- Definitions
- Abbreviations
- Market in Brief
- Robust growth ahead to £6.9 billion
- Figure 1: Consumer spending on online purchasing of food and drink*,
2004-14
- Tesco leads but losing ground
- Figure 2: Leading retailers' estimated shares of online food retailing,
2008/09
- One in three buys food online, 7% would like to do so
- Top-up in-store makes e-groceries pointless?
- Themes of 2008/09
- Internal Market Environment
- Key points
- The rise of broadband
- Figure 3: Broadband penetration at home, 2004-08
- Figure 4: Broadband penetration at home, by detailed age and
socio-economic group, 2004 and 2008
- Online shopping still gaining
- Figure 5: Purchasing from any websites in the last three months, 2002-08
- Figure 6: Purchasing from any websites in the last three months, by age
group and gender, October 2008
- Fashion and books lead e-shopping
- Figure 7: Type of websites purchased from in the last three months,
April 2009
- Figure 8: Selected websites purchased from in the last three months, Oct
2002-Oct 2009
- Security concerns remain a challenge
- Figure 9: Extent to which security concerns affect purchasing on the
web, by age, April 2008
- Figure 10: Extent to which security concerns affect purchasing on the
web, by socio-economic group, April 2008
- Broader Market Environment
- Key points
- Disposable incomes stagnate
- Figure 11: UK PDI and consumer expenditure, current and constant 2009
prices, index, 2004-14
- Figure 12: Ways in which grocery shopping habits have changed in the
last 12 months, July 2009
- The retail sector hit by downturn
- Figure 13: UK: Year-on-year retail sales value growth, monthly, January
2008-June 2009
- Figure 14: UK: Year-on-year retail sales volume growth (excluding
inflation), monthly, January 2008-June 2009
- Food price inflation leaped ahead in 2008
- Figure 15: Food and overall Consumer Price Inflation, 2004-09
- An ageing population
- Figure 16: UK: forecast change in population, by age group, 2009-14
- Market in Context
- Key points
- The big four take two thirds of food sales
- Figure 17: Leading UK food retailers' shares of all food retail, 2008/09
- Food and drink is the top category by spend, after housing
- Figure 18: Consumer expenditure, by category, 2009 (est)
- Figure 19: Year-on-year growth in spending on in-home food and eating
out, 2005-09
- Strengths and Weaknesses
- Strengths
- Weaknesses
- Market Size and Forecast
- Key points
- Is online growth in the grocers' interest?
- Figure 20: Share of online in total grocery sales*, 2005-09
- Rising access drives recent growth
- Figure 21: Consumer spending on online purchasing of food and drink*, at
current and constant 2009 prices, 2005-14
- Young families to remain key group
- Non-food to grow
- Factors used in the forecast
- Retail Competitor Analysis
- Key points
- Figure 22: Leading retailers' estimated shares of online food retailing,
2008/09
- Figure 23: Supermarket usage, online and in-store, leading online
grocers, July 2009
- Tesco' s lead unchallenged
- Sainsbury' s breaks £0.5 billion mark
- Asda lags behind despite expansion
- Ocado regains steam in 2008
- Waitrose remains in the minor league
- Organic box schemes still niche
- The milkman goes online too
- Figure 24: Leading retailers' estimated sales and shares of online food
retailing, 2006-08
- Who' s missing (out)?
- Morrisons a maybe
- No plans announced by M&S
- The Co-op has its hands full
- Amazon entry rumoured
- Retailer Profiles
- Figure 25: Leading online food retailers' comparison data, 2009
- Asda
- Ocado
- Figure 26: Ocado product mix, by number of lines, 2008/09
- Sainsbury' s
- Tesco
- Waitrose
- Abel & Cole
- Riverford
- Brand Communication and Promotion
- Key points
- Adspend dips in 2008
- Figure 27: Main monitored media advertising expenditure on online
grocery shopping*, 2005-08
- Direct mail loses out to TV
- Figure 28: Main monitored media advertising spend on online grocery
shopping, percentage by media type, 2006-08
- Tesco becomes top spender as Ocado cuts back
- Figure 29: Main monitored media advertising spend on online grocery
shopping, percentage by advertiser, 2006-08
- The channel makes a difference for brand promotion
- No more passing traffic
- New opportunities online
- The Consumer -- Online Food Shopping Patterns
- Key points
- Figure 30: Online shopping for groceries, July 2009
- Changes to grocery shopping habits
- Attitudes towards grocery shopping
- Appendix -- Internal Market Environment
- Figure 35: Broadband penetration at home, by detailed demographics, 2004
and 2008
- Figure 36: Purchasing from any websites in the last three months, by
detailed demographics, October 2008
- Figure 37: Type of websites purchased from in the last three months,
November 2002-April 2009
- Figure 38: Extent to which security concerns affect purchasing on the
web, by detailed demographics, April 2008
- Appendix -- Broader Market Environment
- Figure 39: UK adult population aged 15+, by age group, 2004-14
- Figure 40: PDI, at current and constant 2009 prices, 2004-14
- Figure 41: Consumer expenditure, at current and constant 2009 prices,
2004-14
- Figure 42: Monthly year-on-year retail sales value growth, food,
non-food and all retail stores, January 2007-June 2009
- Figure 43: Monthly year-on-year retail sales volume growth, food,
non-food and all retail stores, January 2007-June 2009
- Appendix -- Market in Context
- Figure 44: Spending on in-home food and eating out, 2004-09
- Appendix -- The Consumer -- Online Food Shopping Patterns
- Figure 45: Statements on shopping for groceries at the supermarket, July
2009
- Figure 46: Usage of online shopping for groceries, July 2009
- Figure 47: Usage of online shopping for groceries, by demographics, July
2009
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