Abstract
About this report
The focus of this Mintel report is on purchase intent for consumer electronics hardware, electronics software (games, video and music) and communication services (pay-TV, home internet, home landlines and cell phone service). Across all three categories, data sets are presented by age, household income, race/Hispanic origin, and presence of children in the household. While data covers interest in purchasing from July 2009-January 2010, strategies for increasing product sales are not limited to these time periods, but extend beyond them. Topics covered in this report include, but are not limited to:
- For each hardware product surveyed, interest in purchasing is examined for gift purchasing and purchase intent for the buyer
- Consumers’ interest in purchasing entertainment software
- Among communication services reviewed, Mintel data explores which demographics intend to acquire service for the first time, and which intend to change service when their contract expires
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