Report: Film Viewing Habits - UK

Issues in the Market
Main issues
Definition
Abbreviations
Market in Brief
Value sales being maintained
Rentals in unstoppable decline...
... but the rise of postal companies softening the blow
Innovation is rife
Kids and young adults already mature consumers
TV subscription channels most popular
New technology in the home on the rise
Attitudes towards film dictated by the recession
Internal Market Environment
Key points
DVDs bought...
- Figure 1: Pre-recorded DVDs bought in the last 12 months, 2005-08
... and hired
- Figure 2: Trends in watching hired DVDs/videos, 2004-08
Cinema: affordable escapism
- Figure 3: UK cinema market, by value*, 2004-14
Nobody knows anything
The multichannel TV market
- Figure 4: UK multichannel TV households, by platform, 2003-08
TVs ownership getting bigger and better
- Figure 5: Number of television sets, 2004-08
Home-cinema system ownership
- Figure 6: Those with a home cinema system, 2004-08
Universal appeal
Some data on other equipment
The PC market
- Figure 7: Home computer key metrics, UK, 2004-08
Downloading and internet connections
Video games
- Figure 8: Trends in consoles and games (including PC games), 2004-08
Illegal downloads and other piracy
Digital Britain
Broader Market Environment
- Key points
The impact of the recession
- Figure 9: Trends in selected areas of discretionary expenditure, at current and constant prices, 1989-94
- Figure 10: GDP, PDI, consumer expenditure and savings, at constant 2004 prices, 2004-14
How the present climate is affecting leisure
- Figure 11: Impact of the recession on leisure activities, April 2009
Demographic trends
- Figure 12: Trends in the age structure of the UK population, by gender, 2004-14
- Figure 13: Forecast adult population trends, by socio-economic group, 2004-14
- Figure 14: UK households, by size, 2004-14
Competitive Context
Key points
Hiring DVDs and cinema relatively low on the list of leisure pursuits
- Figure 15: Participation in leisure activities, 2008
Leisure revenues
- Figure 16: Consumer expenditure on selected leisure goods and activities, 2003-08
Strengths and Weaknesses in the Market
Strengths
Weaknesses
Market Size and Forecast
Key points
Retail volumes up, rental down across the board
- Figure 17: Pre-recorded video and DVD industry key metrics, UK, 2004-08
Market forecast
- Figure 18: The pre-recorded video and DVD retail and rental market, 2004-14
Segment Performance
Key points
Retail market
- Figure 19: Retail sales of DVDs/videos, by value and volume, 2004-08
Rental market
- Figure 20: DVDs/video rental consumer market, by value and volume, 2004-08
Carry On-demand
The future of cinema is here and it' s in 3D
Blu-ray DVDs growing...
... but hardware not keeping up
High street market shaken up by closures...
... but online knows its place
Supermarkets sweeping up
Downloads and streaming
Market Share
Key points
Retail sales: Supermarkets edge ahead of specialists
- Figure 21: DVD, Blu-ray and video, percentage value and volume market share, by retailer, 2008
Comparing the DVD purchase market
- Figure 22: DVDs to buy, by price and selected retailer, August 2009
Rentals
- Figure 23: Source of rentals, by retail channel, 2007 and 2008
Cinema
- Figure 24: Cinema operators in the UK, by number of sites and screens, 2008
Companies and Products
Key points
Movie rental companies current offers
- Figure 25: Online movie rentals, by product offers, as at July 2009
Major players
4oD
Amazon
Blockbuster
Cinema Paradiso
easyCinema.com
LoveFilm
My Movie Stream (OutNow)
Odeon Direct
Sofa Cinema
Tesco DVD Rental
Kids and Film Viewing Habits
Key points
Kids' spending priorities
Bedroom viewing
Downloading films starting young
The ubiquitous cinema
Kids and technology
- Figure 26: New technology have in home and use, by young adults, 2006 and 2008
Movie watching: renting and buying
Film Viewing By Delivery and Frequency
Key points
Regular film viewers prefer TV
- Figure 27: How and where films watched and purchased, by frequency, July 2009
Cross-sector film viewing
- Figure 28: How and where films watched regularly, by most popular methods of viewing, July 2009
- Figure 29: How and where films watched regularly, by least popular methods of viewing, July 2009
What Attracts us To Films?
Key points
Word of mouth and friend' s recommendation come out top
- Figure 30: Major influences on film choice, July 2009
What influences regular viewers?
- Figure 31: Regular films viewers, by big infuences, July 2009
The Home Movie Experience
Key points
- Figure 32: Electronic equipment in the home, July 2009
Large TVs and home cinema
Portable DVD players
Blu-ray
Equipment by regular movie viewing
- Figure 33: Electronic equipment owned, by most popular ways of watching movies by regular film watchers, July 2009
- Figure 34: Electronic equipment owned, by next most popular ways of watching movies by regular film watchers, July 2009
Appendix -- Internal Market Environment
Buying pre-recorded DVDs
- Figure 38: Trends in buying pre-recorded DVDs, 2006 and 2008
TV ownership
- Figure 39: Screen size, 2004-08
- Figure 40: Screen type of TVs owned, 2006-08
- Figure 41: Features of TVs owned, 2004-08
- Figure 42: When television was obtained, 2004-08
- Figure 43: Cost of television sets owned, 2004-08
PC/internet market
- Figure 44: Home internet use in the UK, key metrics, 2004-08
- Figure 45: Broadband connection speed, 2008
- Figure 46: Trend in home PC usage, 2004-08
Home cinema systems
- Figure 47: Those with a home cinema system, by demographic sub-group, 2004-08
Other equipment
- Figure 48: Trends in video equipment ownership, 2008
- Figure 49: Those who prefer to watch films at the cinema to TV, 2004-08
- Figure 50: Those who prefer to watch films at the cinema to TV, by demographic sub-group, 2004-08
- Figure 51: Regular cinema-goers, 2004-08
- Figure 52: Regular cinema-goers, by demographics, 2004-08
I love to buy new gadgets and appliances
- Figure 53: Those who love to buy new gadgets and appliances, 2004-08
- Figure 54: Those who love to buy new gadgets and appliances, by demographics, 2004-08
- Figure 55: Those who consider new technology important, by demographic sub-group, 2008
Appendix -- Broader Market Environment
- Figure 56: Spending intentions towards going to cinema in the coming year, by demographic sub-group, July 2009
Appendix -- Kids and Film Viewing Habits
- Figure 57: DVD rental, in older kids' homes, 2008
- Figure 58: Things spent money on, by younger kids, 2004-08
- Figure 59: Things spent money on, by younger kids, 2008
- Figure 60: Things spent money on, by older kids, 2008
- Figure 61: Younger kids who have a TV in their bedroom, by demographic sub-group, 2004-08
- Figure 62: Older kids who have a TV in their bedroom, by demographic sub-group, 2004-08
- Figure 63: Technology have in home and in bedroom, by younger kids, 2004-08
- Figure 64: Technology have in home and in bedroom, by older kids, 2004-08
- Figure 65: What younger kids use the internet for, 2008
- Figure 66: What older kids use the internet for, 2008
- Figure 67: Frequency of going to cinema in the last year, by older kids, 2004-08
- Figure 68: Number of films seen at the cinema since Christmas, by younger kids, 2004-08
- Figure 69: Younger kids and statements towards cinema, by demographic sub-group, 2008
- Figure 70: Older kids and statements towards cinema, by demographic sub-group, 2008
- Figure 71: Hours a week spent watching rented/bought videos/DVDs, by younger kids, 2004-08
- Figure 72: Hours a week spent watching rented/bought videos/DVDs, by older kids, 2004-08
- Figure 73: Older kids who fast forward through ads, 2004-08
- Figure 74: Who decides which films to watch, by younger kids, 2004-08
- Figure 75: Who decides which films to watch, by older kids, 2004-08
- Figure 76: Favourite type of films of older kids, 2004-08
- Figure 77: Type of films rented, by older kids, 2004 and 2008
- Figure 78: Types of videos/DVD bought or received as presents, by older kids, 2006 and 2008
- Figure 79: Types of videos/DVD owned, by younger kids, 2004-08
- Figure 80: Videos/DVD bought, by older kids, 2004-08
- Figure 81: Number of videos/DVD bought or received as presents, by older kids, 2008
- Figure 82: Videos/DVDs received as presents by older kids, by demographic sub-group, 2004-08
Appendix -- Film Viewing By Delivery and Frequency
- Figure 83: Most popular frequency of obtaining feature films regularly, by demographic sub-group, July 2009
- Figure 84: Next most popular frequency of obtaining feature films regularly, by demographic sub-group, July 2009
- Figure 85: Most popular frequency of obtaining feature films occasionally, by demographic sub-group, July 2009
- Figure 86: Next most popular frequency of obtaining feature films occasionally, by demographic sub-group, July 2009
- Figure 87: Most popular frequency of obtaining feature films rarely, by demographic sub-group, July 2009
- Figure 88: Next most popular frequency of obtaining feature films rarely, by demographic sub-group, July 2009
- Figure 89: Most popular frequency of obtaining feature films never in past year, by demographic sub-group, July 2009
- Figure 90: Next most popular frequency of obtaining feature films never in past year, by demographic sub-group, July 2009
Appendix -- What Attracts Us To Films?
- Figure 91: Most popular method of choosing films to watch -- big influence, by demographic sub-group, July 2009
- Figure 92: Next most popular methods of choosing films to watch - big influence, by demographic sub-group, July 2009
- Figure 93: Most popular methods of choosing films to watch -- some influence, by demographic sub-group, July 2009
- Figure 94: Next most popular methods of choosing films to watch -- some influence, by demographic sub-group, July 2009
- Figure 95: Most popular methods of choosing films to watch -- no influence, by demographic sub-group, July 2009
- Figure 96: Next most popular methods of choosing films to watch -- no influence, by demographic sub-group, July 2009
- Figure 97: Most popular frequency of obtaining feature films regularly, by big influence, July 2009
- Figure 98: Next most popular frequency of obtaining feature films regularly, by big influence, July 2009
- Figure 99: Most popular frequency of obtaining feature films regularly, by some influence, July 2009
- Figure 100: Next most popular frequency of obtaining feature films regularly, by some influence, July 2009
- Figure 101: Most popular frequency of obtaining feature films regularly, by no influence, July 2009
- Figure 102: Next most popular frequency of obtaining feature films regularly, by no influence, July 2009
- Figure 103: Most popular frequency of obtaining feature films occasionally, by big influence, July 2009
- Figure 104: Next most popular frequency of obtaining feature films occasionally, by big influence, July 2009
- Figure 105: Most popular frequency of obtaining feature films occasionally, by some influence, July 2009
- Figure 106: Next most popular frequency of obtaining feature films occasionally, by some influence, July 2009
- Figure 107: Most popular frequency of obtaining feature films occasionally, by no influence, July 2009
- Figure 108: Next most popular frequency of obtaining feature films occasionally, by no influence, July 2009
- Figure 109: Most popular frequency of obtaining feature films rarely, by big influence, July 2009
- Figure 110: Next most popular frequency of obtaining feature films rarely, by big influence, July 2009
- Figure 111: Most popular frequency of obtaining feature films rarely, by some influence, July 2009
- Figure 112: Next most popular frequency of obtaining feature films rarely by some influence, July 2009
- Figure 113: Most popular frequency of obtaining feature films rarely, by no influence, July 2009
- Figure 114: Next most popular frequency of obtaining feature films rarely, by no influence, July 2009
Appendix -- The Home Movie Experience
- Figure 115: Most popular equipment own, by demographic sub-group, July 2009
- Figure 116: Next most popular equipment own, by demographic sub-group, July 2009
- Figure 117: Most popular equipment own, by frequency of obtaining feature films regularly, July 2009
- Figure 118: Next most popular equipment own, by frequency of obtaining feature films regularly, July 2009
- Figure 119: Most popular equipment own, by frequency of obtaining feature films occasionally, July 2009
- Figure 120: Next most popular equipment own, by frequency of obtaining feature films occasionally, July 2009

Film Viewing Habits - UK - September 2009

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