Abstract
About this report
This report examines similarities and differences between Hispanics and non-Hispanics regarding big ticket purchases and reveals which segments of the Hispanic population are more apt to make such purchases.
Specifically, this report:
- Examines purchases by and among Hispanics and non-Hispanics of major appliances, furniture and consumer electronics
- Explores the drivers of big ticket purchases
- Reviews categories where Hispanics are more likely than non-Hispanics to make a purchase
- Reveals trends in category expenditures
- Provides demographic analysis of big ticket purchase frequency including comparisons of Hispanics and non-Hispanics, and age, income, level of acculturation, size of household and other factors among Hispanics
- Presents factors that influence electronic and appliance purchases including price, warranty and service
- Reports retail store preferences for big ticket purchases
| 
View Cart
