Table of Contents
- Issues in the Market
- Key issues
- Definitions
- Abbreviations
- Market in Brief
- Holidays to the US hit by the recession...
- ...but the country is still our top long-haul choice
- Demographic future
- A lack of Obama effect
- The lure of the new
- Internal Market Environment
- Key points
- Holidays take a hit
- Figure 1: Overseas holiday volume and expenditure, 2004-09
- Dropouts and top-ups
- Figure 2: Percentage of adults booking UK and overseas holidays, 2009
- Europe losing out
- Figure 3: All overseas travel, by region, 2004-08
- Flying in...
- Figure 4: Passengers from UK to US, by air, 2004-09
- ...for less?
- Rules and regulations
- Broader Market Environment
- Key points
- Spending power
- Figure 5: Trends in personal disposable income and consumer expenditure,
2004-14
- US ABCDEs
- Figure 6: Forecast adult population trends, by socio-economic group,
2004-14
- Families floundering, as aged accelerate
- Figure 7: Forecast adult population trends, by lifestage, 2004-14
- Figure 8: Trends in the age structure of the UK population, by gender,
2004-14
- Online and off on holiday
- Figure 9: British internet penetration at home/work/place of study or
elsewhere, by gender, socio-economic group, age, region and working status,
2004-09
- Recessionary impact
- Figure 10: Things the recession has prevented consumers doing or buying
over the next 12 months, February 2009
- Exchange rates
- Figure 11: Sterling exchange rates at mid-point of year, 2005-09
- Competitive Context
- Key points
- Old Glory vs New Europe
- Figure 12: Overseas holidays, by region, 2004-08
- Business or pleasure
- Figure 13: Purpose of visit to North America*, 2004-08
- Who' s Innovating?
- Key points
- Attractions
- Marketing initiatives
- Offers
- Operators
- Market Size and Forecast
- Key points
- Figure 14: All overseas holidays and holidays to the US, 2004-14
- Past
- Present
- Future
- Factors used in the forecast
- Segment Performance
- Key points
- Figure 15: Trends in total cost of holiday (excluding spending money),
2005-09
- Single surge
- Figure 16: Number of people on last holidaay to US, 2005-09
- See the city
- Figure 17: Type of US holiday, 2005-09
- Bedding down
- Figure 18: Trends in type of accommodation, 2005-09
- Advance notice
- Figure 19: How far in advance holiday to US was booked, 2005-09
- Stay away
- Figure 20: Nights spent away during holiday to the US, 2005-09
- Market Share
- Key points
- US leads the long-haul pack
- Figure 21: Top 15 countries visited from the UK (2008), 2004-08
- Where in the US?
- Figure 22: Volume and market share of regions and states visited, by all
UK visitors, 2007 and 2008
- Companies and Products
- Key points
- Archers Direct
- Black Tomato
- Kuoni Group
- Thomas Cook Group
- TUI Travel
- Virgin Holidays
- Visit USA Association (UK)
- Distribution
- Key points
- Figure 23: Method used to book last US holiday, 2005-09
- Internet in ascendancy
- What Holidaymakers Look For
- Key points
- Figure 24: Factors looked for in a holiday, April 2009
- Getting away from it all...
- ...and choosing the US
- Figure 25: Activities holidaymakers to the US most enjoy doing on
holiday, 2009
- Fed and rested
- Targeting Opportunities
- Key points
- Target groups
- Figure 28: Holidays to the US target groups, April 2009
- US A-OK
- Touring Tourists
- Middle of the Highway
- Whatever
- Not For Us
- Go, enjoy
- Figure 29: Holiday to the US, by target groups, April 2009
- Appendix -- What Holidaymakers Look For
- Figure 30: Most popular factors looked for in a holiday, by
demographics, April 2009
- Figure 31: Next most popular factors looked for in a holiday, by
demographics, April 2009
- Figure 32: Other factors looked for in a holiday, by demographics, April
2009
- Figure 33: Least popular factors looked for in a holiday, by
demographics, April 2009
- Appendix -- Targeting Opportunities
- Figure 39: Factors looked for in a holiday, by target groups, April 2009
- Figure 40: Target groups, by demographics, April 2009
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