Ice Cream - UK - September 2009

Table of Contents

• Issues in the Market
• Key themes
• Definition
• Market in Brief
• Value sales continue to grow
• A sustained healthy eating agenda
• New product innovation
• Consumer choices
• Internal Market Environment
• Key points
• A dessert for all seasons?
  • Figure 1: UK Mean seasonal temperature (°C), 2004-09*
• ' Naughty but nice'
  • Figure 2: Trends in eating desserts/treats, 2005-09
• Striving for a healthy lifestyle
  • Figure 3: Trends in healthy lifestyles and eating habits, 2005-09
• Better-for-you treats
• Concerns over rising obesity levels
  • Figure 4: Current and projected levels of overweight and obese children in the UK, by age and gender, 2003 and 2010
  • Figure 5: Projection of obesity prevalence among adults in England, by gender, 2003-50
• Broader Market Environment
• Key points
• Commodity price rises and government subsidies
  • Figure 6: UK farmgate price of milk, 2004-09
• Cold storage
  • Figure 7: Household ownership of freezers (separate from refrigerator) and combined fridge/freezers, 2005-09
• Demographic trends
  • Figure 8: Trends in the age structure of the UK population, 2004-14
• Strengths and Weaknesses
• Strengths
• Weaknesses
• Competitive Context
• Key points
• Competing indulgent treats
  • Figure 9: UK retail value sales of ice cream, desserts, fruit, yogurt, smoothies, chocolate confectionery and cake & cake bars, 2004-09
• Sustaining sales of chocolate confectionery
• Healthier options
• Market Size and Forecast
• Key points
• Warm weather spells good news for sales in 2009
  • Figure 13: UK retail volume and value sales of ice cream, at current and constant prices, 2004-14
  • Figure 14: New product launches in a tub format, 2006-09*
  • Figure 15: UK retail sales of ice cream, by sector, 2007-09
• Resurgence of frozen food category
• New product launches
• Rising cost per litre
  • Figure 16: Price (£) per litre, 2004-09
• Factors used in the forecast
• Segment Performance
• Key points
• Take-home ice cream
  • Figure 17: UK retail volume and value sales of take-home ice cream, at current and 2009 prices, 2004-14
• A more indulgent offering
  • Figure 18: UK retail value sales of take-home ice cream, by type, 2007-09
• Healthy treats
• Handheld multipacks offer convenience
• Impulse ice cream
  • Figure 19: UK retail volume and value sales of impulse ice cream, at current and 2009 prices, 2004-14
• Chocolate snacks
  • Figure 20: UK retail volume and value sales of wrapped impulse and scooping ice cream, by type, 2007-09
• Refreshment ice creams
• Meeting the needs of children
• Market Share
• Key points
• Unilever leads the ice cream market
  • Figure 21: Manufacturers' value shares in take-home sales of ice cream, 2007-09
  • Figure 22: NPD in ice creams, Unilever percentage share of new product launches, 2006-09*
• Häagen-Dazs and Ben & Jerry' s add to growth of luxury ice creams
• Brand extensions add to value sales growth
  • Figure 23: Manufacturers' brand shares in sales of wrapped impulse ice cream, 2007-09
• Companies and Products
• Manufacturers and brands
  • Figure 24: Leading companies in the ice cream market in the UK and their brands, 2009
• Major players
• Fredericks Dairies
  • Figure 25: New products launched by Fredericks, Q1 2008-Q2 2009
• General Mills
  • Figure 26: New products launched by General Mills, Q1 2008-Q2 2009
• Green & Black' s
  • Figure 27: New products launched by Green & Black' s, Q1 2008-Q2 2009
• Mars
  • Figure 28: New products launched by Mars, Q1 2008-Q2 2009
• R&R Ice Cream
  • Figure 29: New products launched by R&R Ice Cream, Q1 2008-Q2 2009
• Unilever
  • Figure 30: New products launched by Unilever, Q1 2008-Q2 2009
• Own-label
• Brand Communication and Promotion
• Key points
• Ice cream brands receive advertising support despite recession
  • Figure 42: Main monitored media advertising expenditure on ice cream, 2005-09*
• TV plays a dominant role
  • Figure 43: Main monitored media advertising expenditure on ice cream, by medium, 2006-09*
  • Figure 44: Expenditure on cinema advertising for ice cream, by manufacturer and brand, 2006-09
• Unilever reigns supreme
  • Figure 45: Main monitored media advertising expenditure on ice cream, by top ten manufacturers, 2006-09
• Adspend is seasonal and mirrors new product launches
  • Figure 46: Average monthly NPD and adspend for ice cream, cumulative 2006-09*
• Channels to Market
• Key points
• Multiples dominate the take-home market
  • Figure 47: UK retail value sales of take-home ice cream, by outlet type, 2007-09
• Weather has greater impact on the impulse sector
  • Figure 48: UK retail value sales of wrapped impulse ice creams, by outlet type, 2007-09
• Could this be the end of Mr. Whippy?
• The Consumer -- Usage
• Key points
• Tubs and blocks
• Usage declining
  • Figure 49: Consumption of ice cream in tubs and blocks in the last 12 months, 2003-09
• Tubs appeal to older consumers
• Having some ' me time'
• Bars and sticks
  • Figure 50: Consumption of ice cream bars and sticks in the last 12 months, 2003-09
• Light users of ice cream bars and sticks tend to be ABC1s
• Parents are the ' gatekeepers'
  • Figure 51: Consumption of ice lollies -- 7-14-year-olds, 2003-09
• A European context
  • Figure 52: Consumption of ice cream in tubs, blocks, bars and sticks in the last 12 months, by country, 2008
  • Figure 53: Percentage of new product launches, by country, 2006-09*
• The Consumer -- Target Groups for Ice Cream
• Key points
  • Figure 61: Marketing targets for ice cream according to attitudes, June 2009
• Brand Loyals
• Ice Cream Disapprovers
• Mad For Ice Cream
• Own-label Valuers
• Flavour Experimenters
• Appendix
• Abbreviations
• Appendix -- Internal Market Environment
  • Figure 62: UK mean Seasonal monthly rainfall (mm), 2004-09*
  • Figure 63: UK mean monthly sunshine (total hours), 2004-09*
  • Figure 64: Agreement with selected lifestyle statements, by demographics, 2009
  • Figure 65: Agreement with selected lifestyle statements, by demographics, 2009
  • Figure 66: Agreement with selected lifestyle statements, by demographics, 2009
• Appendix -- Who' s Innovating
  • Figure 67: New product launches in the ice cream category, 2006-09*
  • Figure 68: NPD in ice creams, percentage of new launches, by month, 2006-08
  • Figure 69: NPD in ice creams, percentage of launches, by type of launch, 2006-09*
  • Figure 70: NPD in ice creams, percentage of launches, by company, 2006-09*
  • Figure 71: NPD in ice creams, percentage of launches, by branded vs. own-label, 2006-09*
• Appendix -- The Consumer -- Usage
  • Figure 72: Consumption of ice cream in tubs and blocks in the last 12 months, by demographics, 2009
  • Figure 73: Consumption of ice cream bars and sticks in the last 12 months, by demographics, 2009
  • Figure 74: Types of ice cream bars and sticks eaten in the last 12 months, 2007-09
  • Figure 75: Types of ice cream bars and sticks eaten in the last 12 months, by country, 2008
• Appendix -- The Consumer -- Target Groups for Ice Creams
  • Figure 88: Target groups, by demographics, June 2009
  • Figure 89: Agreement with statements about health and healthy lifestyle, by target groups, June 2009
  • Figure 90: Agreement with statements about ice cream, by target groups, June 2009
  • Figure 91: Ice cream, sorberts and frozen yogurts eaten, by target groups, June 2009