Report: Internet Quarterly - UK - September 2009 TOC

Issues in the Market
Focus on bundled communications
Research methodology
Abbreviations
Future Opportunities
Branding in the augmented world
The benefits of mobile location services (now)
How gadgets can appeal to those looking for simplicity
Market in Brief
Growth in home entertainment technology
Portable gadgets set to drive the market
Online music and social networks
Mobile web access focused on basic browsing
Special focus on triple-play service providers
Who' s Innovating?
Nokia moves into portable computing
Augmenting realities
The PS3 comes to the mobile phone?
Internet Penetration
Key points
Broadband penetration over time
- Figure 1: Broadband internet connection at home over time, by gender, age and socio-economic group, 2004-09
Broadband market shares over time
- Figure 2: Estimated UK broadband market share, 2003-08
Overall internet penetration
- Figure 3: British internet penetration at home/work/place of study or elsewhere, by gender, socio-economic group, age, region and working status, 2002-09
Device Ownership Analysis
Key points
Continued growth of HDTV ownership
- Figure 4: Device ownership summary, October 2008-July 2009
- Figure 5: Ownership of HD-ready TV sets, by gender, age and socio-economic group, April and July 2009
What now for the eBook?
Are ' Tablets' the future?
Console wars heat up
- Figure 6: Ownership of the latest generation of games consoles, by gender and age, July 2009
Will console price cuts work?
Sony and Microsoft -- similar strategies?
Internet Usage Experiences
Key points
Music streaming gets a boost from mobile...
- Figure 7: Types of activity undertaken on the internet in the last three months, October 2008-July 2009
...and social networks
Social networks face challenges to make money
Future growth depends on attracting older users
- Figure 8: Usage of social networking sites, by gender and age, April and July 2009
Search engines continue to broaden their remit
The Impact of the new Windows 7 OS
Mobile Usage Experiences
Key points
Activities focus on browsing, not doing
- Figure 9: Sites visited in the last three months using a mobile phone, July 2009
Who' s most likely to use the mobile web?
- Figure 10: Any usage of the mobile web in the last three months, by gender, age and socio-economic group, July 2009
Speed also a barrier to greater use
The rise of hybrid smartphones
Microsoft makes basic phones more functional
Buying Behaviours
Key points
Online fashion: Record profits, but 11% drop in youth activity
- Figure 11: Type of websites purchased from in the last three months, July ' 08-July ' 09
- Figure 12: Clothing and footwear sites purchased from in the last three months, by gender, age and socio-economic group, January and July 2009
How can online supermarkets grow in the recession?
CD/DVD sales down but downloads not up
- Figure 13: CD/DVD and music download sites purchased from in the last three months, by gender, age and socio-economic group, April and July 2009
Usage of Bundled Services
Key points
How many subscribe to triple-play services?
- Figure 14: Repertoire of number of services subscribed to as part of bundled package, July 2009
Which services are most likely to be bought?
- Figure 15: Part of a bundled package or standalone package, July 2009
Sky and Virgin make triple-play gains
Who are the most enthusiastic users?
- Figure 16: Repertoire of number of services subscribed to as part of bundled package, by gender, age, socio-economic group, presence of children and household size, July 2009
What motivates consumers to buy bundled services?
- Figure 17: Factors that would motivate consumers to switch their existing bundled communications provider, July 2009
Men have more reason to switch
- Figure 18: Factors that would motivate consumers to switch their existing bundled communications provider, by gender, July 2009
Appendix -- Device Ownership Analysis
- Figure 19: Trends in digital device ownership, 2007-09
- Figure 20: Most popular devices or services owned, by demographics, July 2009
- Figure 21: Next most popular devices or services owned, by demographics, July 2009
- Figure 22: Other devices or services owned, by demographics, July 2009
Appendix -- Internet Usage Experiences
- Figure 23: Types of activity undertaken on the internet in the last three months, 2007-09
- Figure 24: Most popular types of activity personally done on the internet at home in the last three months, by demographics, July 2009
- Figure 25: Next most popular types of activity personally done on the internet at home in the last three months, by demographics, July 2009
- Figure 26: Other types of activity personally done on the internet at home in the last three months, by demographics, July 2009
- Figure 27: Least popular types of activity personally done on the internet at home in the last three months, by demographics, July 2009
Appendix -- Mobile Usage Experiences
- Figure 28: Most popular types of sites visited in the last three months using a mobile phone, by demographics, July 2009
- Figure 29: Next most popular types of sites visited in the last three months using a mobile phone, by demographics, July 2009
Appendix -- Buying Behaviours
- Figure 30: Trends in websites actually purchased from in the last three months, 2005-09
- Figure 31: Most popular types of websites actually purchased from on the internet in the last three months, by demographics, July 2009
- Figure 32: Next most popular types of websites actually purchased from on the internet in the last three months, by demographics, July 2009
- Figure 33: Other types of websites actually purchased from on the internet in the last three months, by demographics, July 2009
Appendix -- Usage of Bundled Services
- Figure 34: Most popular factors that would motivate consumers to switch their existing bundled communications provider, by demographics, July 2009
- Figure 35: Next most popular factors that would motivate consumers to switch their existing bundled communications provider, by demographics, July 2009

Internet Quarterly - UK - September 2009

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