Table of Contents
- Issues in the Market
- Key themes
- Definition
- Consumer findings in this report
- Abbreviations
- Market in Brief
- Taking a healthier approach to eating out
- Slowdown in Ireland' s foodservice market growth
- Growing preference to stay in
- Eating out seen more as a treat
- Healthy eating in fast food restaurants
- Internal Market Environment
- Key points
- The staying in threat
- The impact of the recession on spending habits
- Figure 1: Agreement with statements relating to how consumers have been
affected by the credit crunch, RoI and NI, May 2009
- Choosing a quiet night in is on the rise
- Figure 2: Consumer agreement with the statement ' I prefer a quiet
evening at home than going out' , RoI and NI, 2003-08
- Time to indulge in the evening
- I' ll make up for it tomorrow
- The gender divide
- Figure 3: Consumer agreement to statement ' Most of the time I' m trying
to lose weight' , by gender, RoI and NI, 2007 and 2008
- Importance of lunchtime trade -- targeting the health-conscious market
- Figure 4: Percentage of consumers who have eaten out in the last 12
months, and if they have their main meal at lunchtime or in the evening
time, RoI and NI, 2003-08
- Health issues
- Health impact on consumer and food sector
- Strong views on health
- Government and media influence
- Health-drive revolution
- The calorie count
- Building alliances
- Broader Market Environment
- Key points
- Money considerations
- Figure 5: Economic outlook, NI and RoI, 2008-10
- How will gender trends impact the market?
- Figure 6: Population, by gender, RoI and NI, 2003-20
- How will age impact the market?
- Figure 7: Population projections, by age group, RoI and NI, 2006-26
- Smaller households
- Figure 8: Average size of households, RoI and NI, 1971-2007
- Strengths and Weaknesses
- Strengths
- Weaknesses
- Competitive Context
- Key points
- Chinese takeaway vs supermarket alternative
- Figure 9: Comparison of a Chinese takeaway meal vs alternative
supermarket meal version, 2009
- Supermarket pizza proves most competitive
- Figure 10: Comparison of a takeaway pizza vs alternative supermarket
meal version, 2009
- Market Overview
- Key points
- Growth in Ireland' s foodservice sector
- Figure 11: Foodservice market size and forecast, all-Ireland, RoI and
NI, 2003-13
- New customers for NI foodservice market
- Segment performance
- Figure 12: Foodservice value of purchases (VOP) according to sector,
all-Ireland, 2004-09
- Spotlight on Fast Food Restaurants and Takeaway Food
- Key points
- Penetration trends
- Understanding the takeaway target market
- Understanding the fast food restaurant target market
- Brand initiatives -- takeaway food
- Brand initiatives -- fast food restaurants
- Current developments (2009)
- Spotlight on McDonald' s
- How has healthy eating evolved?
- Spotlight on Coffee Shops and Sandwich Bars
- Key points
- Penetration trends
- Understanding the target market
- Brand initiatives
- Starbucks
- O' Briens
- Doorsteps Gourmet Sandwiches (NI)
- Spotlight on Subway
- How has healthy eating evolved?
- Spotlight on Restaurants
- Key points
- Penetration trends
- Figure 13: Percentage of consumers who have visited a restaurant in last
12 months, by daytime, RoI and NI, 2003 and 2008
- Greater rise in nighttime diners in NI
- Figure 14: Percentage of consumers who have visited a restaurant during
the day and in the evening within the last 12 months, by frequency, RoI and
NI, 2003 and 2008
- Understanding the target market
- Brand initiatives
- Spotlight on Sushi King (RoI)
- Healthy ranges
- How has healthy eating evolved?
- Companies and Brands
- Key points
- Fast food restaurants
- SpudUlike
- Coffee shop and sandwich bar
- O' Briens Sandwich Bars
- Restaurant
- Brooklodge and Wells Spa -- Strawberry Tree Restaurant
- Takeaway
- Smoothie Fresh
- Health Considerations When Eating Outside the Home
- Key points
- Importance of foodservice sector to Irish lifestyles
- Figure 15: Consumers' foodservice preference, by type of outlet, RoI and
NI, 2003-08
- Rise in number of medium diners to restaurants during the evening
- Compromise on health but not surroundings
- Rise in number of heavy users of takeaway foods
- Figure 16: Consumer frequency to visit takeaway food outlet, RoI and NI,
2003 and 2008
- Limiting visits to fast food restaurants
- Figure 17: Consumer frequency to visit fast food restaurant, RoI and NI,
2003 and 2008
- Health vs type of foodservice outlet
- Figure 18: Percentage of consumers who have eaten or visited a
foodservice establishment in the last year, in relation to health attitudes
and behaviour, RoI and NI, 2008
- Facing facts
- Health focus
- Time pressures increase demand for fast food
- How Important is Having a Healthy Menu Option?
- Key points
- Which menu options are most important?
- Figure 19: Factors which are most important to consumers when choosing a
venue for a night out with friends/partner from a food perspective, RoI and
NI, June 2008
- Who demands healthy options?
- Figure 20: Percentage of consumers who stated that a healthy meal option
was important on a menu, by gender, age and presence of children, RoI, June
2008
- Figure 21: Percentage of consumers who stated that a healthy meal option
was important on a menu, by gender, age and presence of children, NI, June
2008
- Work/life balance
- Figure 22: Percentage of consumers who stated that a healthy meal option
was important on a menu, by working status, RoI and NI, June 2008
- Appendix
- Internal Market Environment
- Eating out at lunchtime
- Figure 25: Eating out at lunchtime, by demographic breakdown, RoI and
NI, 2008
- Figure 26: Main meal lunchtime, by demographic breakdown, RoI and NI,
2008
- Figure 27: Main meal in the evening, by demographic breakdown, RoI and
NI, 2008
- Figure 28: Consumer response to statement ' I prefer a quiet evening at
home than going out' , by demographic breakdown, RoI and NI, 2008
- Figure 29: Consumer response to statement ' I am eating more healthy food
than I have in the past' , by demographic breakdown, NI and RoI, 2008
- Figure 30: Consumer response to statement ' I should do more about my
health' , by demographic breakdown, NI and RoI, 2008
- Figure 31: Consumer response to statement ' I consider my diet to be very
healthy' , by demographic breakdown, NI and RoI, 2008
- Figure 32: Consumer response to statement ' I think all fast food is
junk' , by demographic breakdown, NI and RoI, 2008
- Broader market environment
- Figure 33: Summary of Insolvent liquidations, high court liquidations,
receiverships and examinerships, by industry, January-June 2009
- Spotlight on takeaway foods
- Figure 34: Takeaway food eaten in last 12 months, by demographic
breakdown, RoI and NI, 2008
- Figure 35: Takeaway food (frequency: heavy users), by demographic
breakdown, RoI and NI, 2008
- Figure 36: Takeaway food (frequency: medium users), by demographic
breakdown, RoI and NI, 2008
- Figure 37: Takeaway food (frequency: light users), by demographic
breakdown, RoI and NI, 2008
- Spotlight on fast food restaurants
- Figure 38: Fast food restaurants eaten at in last 12 months, by
demographic breakdown, RoI and NI, 2008
- Figure 39: Fast food restaurants (frequency: heavy users), by
demographic breakdown, RoI and NI, 2008
- Figure 40: Fast food restaurants (frequency: medium users), by
demographic breakdown, RoI and NI, 2008
- Figure 41: Fast food restaurants (frequency: light users), by
demographic breakdown, RoI and NI, 2008
- Spotlight on coffee shops and sandwich bars
- Figure 42: Coffee shops and sandwich bars visited in last 12 months, by
demographic breakdown, RoI and NI, 2008
- Figure 43: Coffee shops and sandwich bars visited in last 12 months --
coffee shops, by demographic breakdown, RoI and NI, 2008
- Figure 44: Coffee shops and sandwich bars visited in last 12 months --
sandwich bars, by demographic breakdown, RoI and NI, 2008
- Coffee shops
- Figure 45: Coffee shops and sandwich bars (coffee shops -- frequency:
heavy users), by demographic breakdown, RoI and NI, 2008
- Figure 46: Coffee shops and sandwich bars (coffee shops -- frequency:
medium users), by demographic breakdown, RoI and NI, 2008
- Figure 47: Coffee shops and sandwich bars (coffee shops -- frequency:
light users), by demographic breakdown, RoI and NI, 2008
- Sandwich bars
- Figure 48: Coffee shops and sandwich bars (sandwich bars -- frequency:
heavy users), by demographic breakdown, RoI and NI, 2008
- Figure 49: Coffee shops and sandwich bars (sandwich bars -- frequency:
medium users), by demographic breakdown, RoI and NI, 2008
- Figure 50: Coffee shops and sandwich bars (sandwich bars -- frequency:
light users), by demographic breakdown, RoI and NI, 2008
- Spotlight on restaurants -- day
- Figure 51: Restaurants used in last 12 months -- day, by demographic
breakdown, RoI and NI, 2008
- Figure 52: Restaurants (frequency: heavy users -- day), by demographic
breakdown, RoI and NI, 2008
- Figure 53: Restaurants (frequency: medium users -- day), by demographic
breakdown, RoI and NI, 2008
- Figure 54: Restaurants (frequency: light users -- day), by demographic
breakdown, RoI and NI, 2008
- Spotlight on restaurants -- evening
- Figure 55: Restaurants used in last 12 months -- evening, by demographic
breakdown, RoI and NI, 2008
- Figure 56: Restaurants (frequency: medium users -- evening), by
demographic breakdown, RoI and NI, 2008
- Figure 57: Restaurants (frequency: light users -- evening), by
demographic breakdown, RoI and NI, 2008
- Competitive context
- Which? Guideline daily amounts
- M&S Plan A
- Health considerations when eating outside the home
- Figure 58: Consumers foodservice preference, by type of outlet, RoI and
NI, 2003-08
- Figure 59: Percentage of consumers who agree with the statement ' I
should do more about my health' , by foodservice establishment, RoI and NI,
2008
- Figure 60: Percentage of consumers who agree with the statement ' Most of
the time I' m trying to lose weight' , by foodservice establishment, RoI and
NI, 2008
- Figure 61: Percentage of consumers who agree with the statement ' Because
of my busy lifestyle, I don' t take care of myself as well as I should' , by
foodservice establishment, RoI and NI, 2008
- How important is having a healthy menu option?
- RoI
- Figure 62: When choosing a venue for a night out with friends/partner,
which of the following do you consider most important from a food
perspective, by demographic breakdown, RoI, 2008
- Figure 63: When choosing a venue for a night out with friends/partner,
which of the following do you consider most important from a food
perspective, by demographic breakdown, RoI, 2008
- Figure 64: When choosing a venue for a night out with friends/partner,
which of the following do you consider most important from a food
perspective, by demographic breakdown, RoI, 2008
- NI
- Figure 65: When choosing a venue for a night out with friends/partner,
which of the following do you consider most important from a food
perspective, by demographic breakdown, NI, 2008
- Figure 66: When choosing a venue for a night out with friends/partner,
which of the following do you consider most important from a food
perspective, by demographic breakdown, NI, 2008
- Consumer typologies
- RoI consumer clusters
- Figure 67: RoI consumer target groups, by statements, 2008
- Figure 68: RoI consumer target groups, by frequency of use of eating out
establishments, 2008
- Figure 69: RoI consumer target groups, by demographic breakdown, 2008
- NI consumer clusters
- Figure 70: NI consumer target groups, by statements, 2008
- Figure 71: NI consumer target groups, by frequency of use of eating out
establishments, 2008
- Figure 72: NI consumer target groups, by demographic breakdown, 2008
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