Eating Out Meal Occasions - UK - October 2009

Table of Contents

• Issues in the Market
• Key issues
• Definition
• Abbreviations
• Future Opportunities
• ' Affordable escapism'
• Staying afloat without doing long-term damage
• Simple ingredients versus calorie labelling
• Market in Brief
• More of an occasion
• Multi-tasking meals
• Eats and tweets
• But dinner out is still dominant
• Working breakfast
• Made for sharing
• Big four factors
• Normal rules don' t apply
• Internal Market Environment
• Key points
• The cost of eating
  • Figure 1: Consumer Price Index (CPI) All items, food, restaurants and cafes, 2005-09
• That was then...
• ... but this is now
• Taking the long view
• Tipping point
• Sleepwalking into obesity
• Labelling trial launched
• Other health initiatives
• Salt concerns
  • Figure 2: Salt content (highest and lowest) in survey carried out, by Trading Standards Institute, February 2009
• Doing it for the kids
• Broader Market Environment
• Key points
• Stifled spending in 2009
  • Figure 3: GDP, PDI, consumer expenditure and savings, at current prices, 2004-14
• ' Green shoots of recovery' ?
  • Figure 4: Gfk NOP Consumer Confidence Index - May 08-July 09
• Consumers' personal financial status
  • Figure 5: Consumers' personal financial status, June 2009
• Impact of the recession on eating out habits
  • Figure 6: Impact of recession on eating out habits, March 2009
• Targeting age groups more specifically
  • Figure 7: Trends in the age structure of the UK population, by gender, 2004-14
• Competitive Context
• Key points
• Eating out remains a top priority
  • Figure 9: Consumer spending priorities, March 2009
• Supermarket threat
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Who' s Innovating?
• Key points
• Burgeoning breakfast market?
• Spicing up pub snacks
• Cone crazy
• Power snacking
• Market factors
• Master classes
• The great outdoors
• English tapas
• Midnight feast
• Eating Habits and Timetable
• Key points
• Death of traditional mealtimes?
  • Figure 10: When main meal is eaten on weekdays, 2004-08
  • Figure 11: Trends in eating habits, 2004-08
• Time-poor society
  • Figure 12: Trends in attitudes towards time management, 2004-08
• Generational factors
• In-home polarisation
• End of the lunch hour
• All-day foods
• Case study -- Crussh
• Case study -- Nando' s
• But sit-down timetable remains traditional
  • Figure 13: Meals eaten at a restaurant/café pub etc in the past three months, by age group, April 2009
• Case study: The changing shape and nature of afternoon teas
• Breakfast Occasions
• Key points
• Breakfast boom?
• Le bacon butty
• Business breakfast
• Fast food gets up early
• Case study -- KFC Breakfasts
• Late Dining
• Key points
• Eating round the clock
• Pubs reverting to traditional hours of operation
• Case study -- Bob Bob Ricard
• Changing Styles of Eating Out
• Key points
• Time is of the essence
• Decline of the three-course meal
• But no ' deconstruction of the menu'
• The Varying Roles of the ' Miniature'
• Key point
• Menu extensions
• Case study -- Gourmet Burger Kitchen
• Case study -- PizzaExpress
• Rise of the mini-plate/tapas-style dining
• Case study -- Oriental ' tapas'
• Sharing dimension
• Case study -- All Bar One
• Offloading the guilt
• Just desserts
• Case study -- Hertford House Hotel
• Fast Food Developments
• Key points
• Fast food gets smaller
• Case study -- McDonald' s
• Case study -- Burger King
• Case study -- KFC
• Case study -- Subway
• Customisation
• Key points
• The participatory consumer
• Formality versus Informality
• Key points
• Casual dining
• Messy eaters
• Case study -- Chapter Two
• Counter culture
• Eating solo
• Market Size and Forecast
• Key points
• Rollercoaster sector performances
  • Figure 14: UK eating out market size and forecast, 2004-14
• Blurring channels
• Future
• Brand Communication and Promotion
• Key points
• Burger King -- made for sharing
• KFC -- a working class hero is something to be
• Nando' s -- YouTube if you want
• PizzaExpress -- the world' s first diet pizza?
• Subway -- the pound in your pocket
• Reasons for Eating Out
• Key points
• Nearly as many eating out just because they feel like it as for a special occasion
  • Figure 15: Reasons to eat out in restaurants/order a takeaway, April 2009
• Age-dependent eating out habits
• Can operators reintroduce the ' quick pint after work' concept?
• Sharing diners
• Modern romance
• Female emancipation
• Bank holiday stay-at-home nation
• Heart to heart
• Promotions draw ABC1s
• Raising the steaks
• Case study -- Cowpers Arms
• Budget business dining
• Types of Meal Occasions
• Key points
• Dinner still dominates... although lunch is close on its heels
  • Figure 16: Meals eaten at a restaurant/café pub etc in the past three months, April 2009
• Grey diners do lunch
  • Figure 17: Eating out for afternoon tea/coffee breaks, by gender, age and working status, April 2009
• Breakfast/brunch occasions
• Targeting frequent diners
• Snacking
• Venues Visited
• Key points
• Pub remains the people' s choice
  • Figure 18: Venues eaten at in last three months, April 2009
• Regional variations
  • Figure 19: Eating out at pubs, by region, April 2009
• Premium fast food
• How to entice women...
• Expenditure on Meals Out
• Key points
• Free-spending men
  • Figure 20: Spend per occasion -- everyday meal vs. special occasion/treat, April 2009
• Everyday
• Special occasion/treat
• Factors Influencing Where Consumers Eat Out
• Key points
• Convenience and service
  • Figure 21: Factors for choosing where to eat out, April 2009
• Servicing the older generation
• Range of menu
• Under the influence
• Targeting the business diner
• The role of branding
• Only here for the beer
• Going local
• Attitudes towards Nutritional Labelling
• Key points
• The FDF and FDA may applaud it, but consumers don' t want it
  • Figure 22: Attitudes towards nutritional labelling, April 2009
• Gender differences
• Under-35s most keen on calorie info
• Eating Out -- Targeting Opportunities
• Key points
• Eating out target groups
  • Figure 23: Reasons to eat out in restaurants/order a takeaway, April 2009
• Occasion/social
• Treat Factor
• Impulsive Diners
• Change/Variety
• Practical
• Offer Motivated
• Appendix -- Reasons for Eating Out
  • Figure 24: Most popular reasons to eat out in restaurants/order a takeaway, by detailed demographics, April 2009
  • Figure 25: Next most popular reasons to eat out in restaurants/order a takeaway, by detailed demographics, April 2009
  • Figure 26: Other reasons to eat out in restaurants/order a takeaway, by detailed demographics, April 2009
• Appendix -- Types of Meal Occasions
  • Figure 27: Meals eaten at a restaurant/café pub etc in the past three months, by detailed demographics, April 2009
  • Figure 28: Reasons to eat out in restaurants/order a takeaway, by meals eaten at a restaurant/café pub etc in the past three months, April 2009
• Appendix -- Venues Visited
  • Figure 29: Most popular venues eaten at, by detailed demographics, April 2009
  • Figure 30: Next most popular venues eaten at, by detailed demographics, April 2009
  • Figure 31: Most popular reasons to eat out in restaurants/order a takeaway, by venues eaten at, April 2009
  • Figure 32: Next most popular by reasons to eat out in restaurants/order a takeaway, by venues eaten at, April 2009
  • Figure 33: Other reasons to eat out in restaurants/order a takeaway, by venues eaten at, April 2009
  • Figure 34: Meals eaten at a restaurant/café pub etc in the past three months, by venues eaten at, April 2009
• Appendix -- Expenditure on Meals Out
  • Figure 35: Expenditure on an everyday meal, by detailed demographics, April 2009
  • Figure 36: Expenditure on a special occasion/treat meal, by detailed demographics, April 2009
• Appendix -- Factors Influencing Where Consumers Eat Out
  • Figure 37: Most popular factors for choosing where to eat out, by detailed demographics, April 2009
  • Figure 38: Next most popular factors for choosing where to eat out, by detailed demographics, April 2009
  • Figure 39: Other factors for choosing where to eat out, by detailed demographics, April 2009
• Appendix -- Attitudes towards Nutritional Labelling
• Most popular attitudes towards nutritional labelling, by detailed demographics
  • Figure 40: Most popular attitudes towards nutritional labelling, by detailed demographics, April 2009
  • Figure 41: Next most popular attitudes towards nutritional labelling, by detailed demographics, April 2009
• Appendix -- Eating Out: Targeting Opportunities
• Eating out target groups
  • Figure 42: Eating out target groups, by detailed demographics, April 2009
  • Figure 43: Eating out target groups, by reasons to eat out in restaurants/order a takeaway, April 2009
  • Figure 44: Eating out target groups, by types of meals eaten, April 2009
  • Figure 45: Eating out target groups, by venues eaten at, April 2009
  • Figure 46: Eating out target groups, by expenditure of everyday and special occasion/treat meals, April 2009
  • Figure 47: Eating out target groups, by factors for choosing where to eat out, April 2009
  • Figure 48: Eating out target groups, by attitudes towards nutritional labelling, April 2009