Men's Fashion Lifestyles - UK - October 2009

Table of Contents

• Issues in the Market
• Main issues
• Definition of TGI lifestage groups
• Toluna (Qualboard)
• Abbreviations
• Market in Brief
• The menswear market
• Demographic changes and opportunities
• More ABs who prefer quality over quantity
• Unemployment is a key factor
• Less money but personal appearance still important
• Who is buying?
• Industry insights
• Mintel' s consumer typologies
• Broader Market Environment
• Key points
• Male population trends
  • Figure 1: Trends in UK male population and total population, by age, 2004, 2009 and 2014
• Demographics -- moving on up
  • Figure 2: Trends in UK male population, by socio-economic group, 2004, 2009 and 2014
• Health -- men are more overweight than women
  • Figure 3: Projection of overweight and obesity prevalence among adults in England, by gender, 2003-50
• Male unemployment peaks in 2009
  • Figure 4: UK workforce, employed and unemployed, 2004, 2009 and 2014
• Income -- men are the providers
  • Figure 5: Total family income before tax, by gender, 2005-09
• Children on the increase
  • Figure 6: Child population and birth statistics, UK, 2004, 2009 and 2014
• Men more connected to the internet than women
  • Figure 7: Internet penetration at home/work/place of study or elsewhere in GB, by gender, socio-economic group and age, 2003-09
• Strengths and Weaknesses
• Strengths
• Weaknesses
• Market Size and Forecast
• Key points
• The clothing market
• Men' s outerwear market size
  • Figure 8: Men' s outerwear market, 2004-14
• Outlook
• What Clothing Items Men Buy
• Key points
• What type of clothing are men buying?
  • Figure 17: Trends in expenditure on outerwear, 2007-09
• Smart vs casual
  • Figure 18: Trends in average amount spent on men' s outerwear, 2007-09
• Expenditure on outerwear by lifestage
  • Figure 19: Trends in expenditure on outerwear, by lifestage groups, 2007-09
• What garments men buy
• Fledglings
• Flown the Nest
• Nest Builders
• Playschool Parents
• Primary School Parents
• Secondary School Parents
• Midlife Independents
• Unconstrained Couples
• Hotel Parents
• Senior Sole Decision Makers
• Empty Nesters
• Men' s Motivations for Buying Clothes
• Key points
  • Figure 21: Motivations to buy clothes, August 2009
• Replacement top reason for buying clothes
  • Figure 22: Motivations to buy clothes, by age and socio-economic group, August 2009
• For something special
• Special offers make men act
• Younger men are keen to look good at work
• How Men Feel About Buying Clothes
  • Figure 23: How men feel about buying clothes, August 2009
• Quality first
  • Figure 24: Most popular clothes-buying behaviour, by age and socio-economic group, August 2009
• Price and spending less
• Confidence and loyalty
• Further analysis
• Trust and quality opportunities
  • Figure 25: Clothes-buying behaviour, by motivations to buy clothes, August 2009
• Appendix -- What Clothing Items Men Buy
  • Figure 30: Trends in expenditure on outerwear, by lifestage groups, 2007-09
  • Figure 31: Trends in expenditure on outerwear, by lifestage groups, 2007-09
  • Figure 32: Trends in expenditure on outerwear, by lifestage groups, 2007-09
  • Figure 33: Trends in expenditure on outerwear, by lifestage groups, 2007-09
  • Figure 34: Expenditure on outerwear, by lifestage groups, 2009
  • Figure 35: Expenditure on outwear, by lifestage groups, 2009
  • Figure 36: Trends in expenditure on outwear, 2007-09
  • Figure 37: Trends in expenditure on outwear, 2007-09
  • Figure 38: Trends in expenditure on outwear, 2007-09
  • Figure 39: Trends in expenditure on outwear, 2007-09
  • Figure 40: Trends in expenditure on outwear, 2007-09
  • Figure 41: Trends in expenditure on outwear, 2007-09
  • Figure 42: Trends in expenditure on outwear, 2007-09
  • Figure 43: Trends in expenditure on outwear, 2007-09
  • Figure 44: Trends in expenditure on outwear, 2007-09
  • Figure 45: Trends in expenditure on outwear, 2007-09
  • Figure 46: Trends in expenditure on outwear, 2007-09
• Appendix -- Men' s Motivations for Buying Clothes
  • Figure 49: Motivations to buy clothes, by demographics, August 2009
• Appendix -- How Men Feel About Buying Clothes
  • Figure 50: Clothes-buying behaviour, by demographics, August 2009