Abstract
About this report
Only a small percentage of Americans meet the Centers for Disease Control and Prevention’s weekly recommendations for exercise– 150 minutes of moderate intensity aerobic activity for healthy adults plus muscle strengthening two days per week– and this lack of compliance shows that there are significant opportunities for companies in the exercise category that can inspire the sedentary.
This report explores how companies can capitalize on this by:
- Identifying which demographics do and do not workout
- Uncovering reasons for exercising or not exercising by various demographic groups
- Discussing factors driving the rise and fall in popularity of various exercises
- Providing specific product ideas and branding recommendations for reaching various demographics and encouraging regular physical fitness
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