Abstract
About this report
After the double-digit growth witnessed at the beginning of the 2004-09 review period, value growth in the Spanish market for household fresheners has steadily slowed down. Expectations for 2009 are modest, with sales estimated to be up by just over 1% to reach € 234 million. This lacklustre performance is mainly due to stagnating value sales of slow-release fresheners, which dominate the market, with premium-priced powered fresheners hit by the economic recession and rapidly growing own-label share.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.
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