Table of Contents
- Issues in the Market
- Main issues
- Definition
- Abbreviations
- Market in Brief
- Market stalls as club openings and memberships slow
- Secondary revenue growth slows in response to recession
- Consolidation continues albeit at reduced pace
- New budget health clubs sector emerges
- Fitness First and David Lloyd lead the way
- Traditional advertising playing less of a role
- Private clubs competing with outdoor and home exercise, public facilities
and sports clubs
- Leisure centre, educational and company gyms all providing stiff
competition
- Trading down and cutting back evident as a result of recession
- Longer-term outlook positive
- Internal Market Environment
- Key points
- Slim chance of being the right weight
- Figure 1: Trends in body mass index (BMI) of adults in England, 2001-07
- Bend it like Beckham...
- Figure 2: Consumers' knowledge of how much exercise they should do,
compared to government recommendation, 2007
- Lower-income women face weightier issues
- Figure 3: Overweight and obesity prevalence, by household income and
gender, 2007
- Childhood obesity on the rise
- Figure 4: Trends in incidence of overweight or obesity among children
aged 2-15, 1997-2007
- Jogging is a runaway success
- Figure 5: Trends in participation in sports regularly/occasionally,
2005-09
- DIY fitness on the up
- Figure 6: Trends on ownership of sporting equipment, 2005-09
- Is the Wii the future of home fitness?
- Traditional sports club model is struggling
- Figure 7: Sports clubs consumers belong to, 2005-09
- Overheads rising inexorably
- Outlook for tanning is not sunny
- Industry promotes itself
- Broader Market Environment
- Key points
- Falling levels of PDI...
- Figure 8: Trends in personal disposable income and consumer expenditure,
2004-14
- ... reflect weak consumer confidence but both showing signs of recovery
- Figure 9: Gfk NOP Consumer Confidence index, May-08-July-09
- GDP down but also starting to recover
- Figure 10: GDP quarterly percentage change, 2004-09
- Population trends good news for operators...
- Figure 11: Trends in the age structure of the UK population, by gender,
2004-14
- ... and numbers of ABC1s rising fast
- Figure 12: Forecast adult population trends, by socio-economic group,
2004-14
- Figure 13: Forecast adult population trends, by lifestage, 2004-14
- Figure 14: UK household sizes, 2004-14
- The impact of the recession
- Figure 15: Agreement with statements about changes in employment
situation in past year, July 2009
- Figure 16: Agreement with statements about impact of recession on
leisure behaviour, July 2009
- Staying healthy seen as more important
- Figure 17: Impact of the recession on leisure activities, April 2009
- Figure 18: Impact of the recession on usage of private health & fitness
clubs and leisure centres, July 2009
- Competitive Context
- Key points
- A major industry competing for a share of discretionary spend
- Figure 19: Consumer expenditure on selected leisure goods and
activities, 2003-08
- Figure 20: Leisure activities participated in, by frequency, July 2009
- Consumers across the leisure industry looking for service and value
- The US experience
- Figure 21: US health and fitness clubs market size, 2004-09
- Figure 22: US health and fitness club market size key performance
indicators, 2003-09
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Size and Forecast
- Key points
- An end to the glory days?
- Figure 23: UK health and fitness clubs market size trends, 2004-14
- Most clubs having to work hard to hold on to members...
- ... as budget clubs set to boost market
- Longer-term prospects still good
- Segment Performance
- Key points
- Health and fitness clubs by sector
- Figure 24: UK health and fitness clubs market, by sector, 2004-08
- Membership/joining fees recover as discounting and competition eases
- Figure 25: Trends in membership/admission fees revenue of UK health and
fitness clubs, 2004-14
- Secondary spend slips back
- Figure 26: Trends in other revenue of UK health and fitness clubs,
2004-14
- Market Share
- Key points
- Leading operators by number of clubs
- Figure 27: Leading UK health & fitness club operators, by number of
clubs, as at October 2009
- Companies and Products
- Key points
- Industry structure
- Figure 28: Number of private health and fitness clubs in the UK, 2004-09
- Figure 29: Leading players in the UK private health and fitness clubs
market, by brand, October 2009
- David Lloyd Leisure Operations Holdings Ltd
- Figure 30: Financial performance of David Lloyd Leisure Ltd, 2005-09
- Figure 31: Financial performance of Next Generation Clubs Ltd, 2004-09
- Fitness First Group Ltd
- Figure 32: Financial performance of Fitness First Clubs Ltd, 2004-08
- Sales growth slows to a trickle as recession bites
- Virgin Group Holdings Ltd
- Figure 33: Financial performance of Virgin Active Group Ltd, 2004-08
- LA Fitness
- Figure 34: Financial performance of MOP Acquisitions (LAF) Ltd, 2007/08
- DW Sports Fitness Ltd
- Figure 35: Financial performance of DW Sports Fitness Ltd, 2005-09
- Esporta Group Ltd
- Figure 36: Financial performance of Esporta Group Ltd, 2004-08
- Bannatyne Fitness Ltd
- Figure 37: Financial performance of Bannatyne Fitness Ltd, 2004-08
- Nuffield Health
- Figure 38: Financial performance of Cannons Health & Fitness Ltd, 2003-07
- Other operators
- Brand Communication and Promotion
- Key points
- Adspend dips as operators switch spend to below-the-line
- Figure 39: Trends in advertising expenditure for health and fitness
clubs, 2005-09*
- Virgin leads the pack
- Figure 40: Advertising expenditure for health and fitness clubs, by
operator, 2005-08
- January the key month for advertising activity
- Figure 41: Advertising expenditure for health and fitness clubs, by
month, 2008
- Fitness First gets into texts
- Clubs use membership and joining fees as promotional tools
- Join online not in clubs
- Using technology to enhance relationships with members
- Referrals still very important
- Having no contracts becomes a selling point
- Which Type of Gym or Health Club Do People Currently Use?
- Key points
- Figure 42: Type of gym/health club currently used, July 2009
- Figure 43: Type of gym/health club used, by type of membership/payment,
July 2009
- What Effect is The Credit Crunch Having on Exercise Habits?
- Key points
- Figure 44: Most popular effect of credit crunch on exercise habits, July
2009
- Middle-aged and self-employed go their own way
- The cancellation kids
- Men go into extra time with football
- Don' t mention the pub
- Group tactics
- Figure 45: Effect of credit crunch on exercise habits, by type of
gym/health club and membership/payment, July 2009
- Appendix -- Type of Gym/Health Club Used
- Figure 50: Type of gym/health club used (paying monthly
membership/subscription), by demographic sub-group, July 2009
- Figure 51: Type of gym/health club used (pay-as-you-go payments), by
demographic sub-group, July 2009
- Figure 52: Type of gym/health club used (use it for free), by
demographic sub-group, July 2009
- Figure 53: Type of gym/health club used (lapsed members who used to
use), by demographic sub-group, July 2009
- Figure 54: Type of gym/health club used (all who have never used), by
demographic sub-group, July 2009
- Figure 55: Private club users' other gym usage, July 2009
- Appendix -- What Effect is The Credit Crunch Having on Exercise Habits?
- Figure 56: Most significant effect of credit crunch (have done) on
exercise habits, by demographic sub-group, July 2009
- Figure 57: Next most significant effect of credit crunch (have done) on
exercise habits, by demographic sub-group, July 2009
- Figure 58: Most significant effect of credit crunch (planning to do) on
exercise habits, by demographic sub-group, July 2009
- Figure 59: Next most significant effect of credit crunch (planning to
do) on exercise habits, by demographic sub-group, July 2009
- Figure 60: Most significant effect of credit crunch on exercise habits
(have done), by effect of credit crunch on exercise habits, July 2009
- Figure 61: Next most significant effect of credit crunch on exercise
habits (have done), by effect of credit crunch on exercise habits, July 2009
- Figure 62: Most significant effect of credit crunch on exercise habits
(planning to do), by effect of credit crunch on exercise habits, July 2009
- Figure 63: Next most significant effect of credit crunch on exercise
habits (planning to do), by effect of credit crunch on exercise habits, July
2009
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