Table of Contents
- Issues in the Market
- Key themes
- Definitions
- Abbreviations
- Market in Brief
- Recession hits bedroom sales
- Downward pressure on prices, but rising costs
- Widening choice of options
- Highly fragmented marketplace
- Argos and IKEA the biggest retailers
- More competition in fitted bedrooms
- Size and firmness key determinants
- Looks/style matter in the bedroom
- Online growing in importance
- Delayed purchases could boost market
- Internal Market Environment
- Key points
- Decline in purchasing precedes recession
- Figure 1: Ownership and purchasing of bedroom furniture and beds, 2005-09
- Rising raw material costs push up prices
- Figure 2: CPI annual price changes for furniture and furnishings,
January 2008-August 2009
- Recession hits sleeping patterns
- High incidence of bad backs
- Figure 3: Complaints suffered from and allergies prone to in the last 12
months, 2005-09
- MFI biggest casualty of recession in furniture
- Promoting sleep and beds
- Recycling or re-using old furniture
- Broader Market Environment
- Key points
- Discretionary spending hit by recession
- Figure 4: Trends in PDI, consumer expenditure and GDP, at current
prices, 2004-14
- Fewer house moves depressing sales
- Figure 5: UK housing market -- number of transactions, average house
prices and number of years between moves, 2004-08
- Smaller homes puts focus on maximising space
- Figure 6: UK households and size of households, 2004-14
- Figure 7: Number of bedrooms in homes, 2004-08
- Ageing population not such good news
- Figure 8: Structure of the UK population, by age, 2004-14
- Growing affluence should provide a boost
- Figure 9: Structure of the UK adult population, by socio-economic group,
2004-14
- Multi-channel retailing the way forward
- Figure 10: British internet penetration at home/work/place of study or
elsewhere, by gender, socio-economic group and age, 2002-09
- Competitive Context
- Key points
- Furniture market hit hard by recession
- Figure 11: Comparison of bedroom furniture, beds and mattresses with
other household markets, 2004-09
- Figure 12: Expenditure priorities, 2007-09
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Size and Forecast
- Key points
- Housing slump and recession hits bedrooms
- Figure 13: Retail value sales of bedroom furniture, 2004-14
- Beds market not immune from downturn
- Figure 14: Retail value sales of beds and mattresses, 2004-14
- Companies and Brands
- Airsprung Furniture Group
- Dreams
- Hammonds Furniture
- Hilding Anders
- IKEA
- Sharps Bedrooms
- Silentnight Group
- Simmons Bedding Group
- Steinhoff UK
- The Symphony Group
- Other companies
- And So to Bed
- Argos
- B&Q
- Feather & Black
- Furniture Village
- Homebase
- John Lewis
- Laura Ashley
- Marks & Spencer
- Next
- Sleepright
- Sliderobes
- Strachan Furniture
- Vi-Spring
- Warren Evans
- Supermarkets
- Figure 15: Selected other companies in the bedrooms market, 2009
- Brand Communication and Promotion
- Key points
- Total spending holds up well
- Figure 25: Main media advertising expenditure for bedroom furniture and
beds, 2005-08
- Fitted bedroom companies big spenders
- Figure 26: Main media advertising for bedroom furniture, by advertiser,
2006-08
- Figure 27: Main media advertsising expenditure for bedroom furniture, by
media type, 2006-08
- Dreams dominate advertising of beds
- Figure 28: Main media advertising for beds, by advertsiser, 2006-08
- Figure 29: Main media advertsising expenditure for beds, by media type,
2006-08
- Seasonality
- Figure 30: Seasonality of main media advertsising for bedroom furniture
and beds, by average monthly spend, 2006-08
- Channels to Market
- Key points
- Non-specialists gaining share
- Figure 31: Estimated retail distribution of bedroom furniture, 2006-08
- Argos and IKEA lead the market
- Bed specialists strengthening position
- Figure 32: Estimated retail distribution of beds and mattresses, 2006-08
- Purchasing Patterns
- Key points
- Strong demand for beds and mattresses
- Figure 33: Purchasing of bedroom furniture, and beds and mattresses in
the last three years, August 2009
- Divans suffering from an older image
- Figure 34: Purchasing of bedsteads/frames and divan beds, by age, August
2009
- Self-assembly the most affordable option
- Figure 35: Purchasing of self-assembly freestanding furniture, by age
and presence of children, August 2009
- Fitted bedrooms not an option for the majority
- Appendix -- Internal Market Environment
- Figure 43: Ownership and purchasing of beds, by demographics, 2009
- Figure 44: Ownership and purchasing of bedroom furniture (excluding
beds), by demographics, 2009
- Appendix -- Purchasing Patterns
- Figure 45: Purchasing of bedroom furniture in the last three years, by
demographics, August 2009
- Figure 46: Purchasing of bedroom furniture in the last three years, by
demographics, August 2009
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