Abstract
About this report
- When shopping for food, two thirds of over 55-year olds are likely to have planned their purchases in advance.
- Consumers aged over 55 are more frequent food shoppers than their younger counterparts who are much more likely to shop once a week or less.
- Almost 5 million over-55yr olds have health problems so will be watching what they eat, creating a significant opportunity for manufacturers of functional foods.
- People over 65-years olds have greater concerns about the salt and sugar content of their food. The increased risk of developing diabetes and other ailments at this stage in their lives drives their concerns
- Over 55-year olds purchase more convenience food items than other age groups, as just under a third of this group live alone.
- Compared to under 55-year olds, over 55-year olds are more likely to consider their diet to be healthy and are more prepared to pay a higher price if it means avoiding artificial additives.
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