Abstract
About this report
This report expands on the themes contained in Mintel’s April 2008 report, Who are the Mass Affluent? – US, April 2008, focusing specifically on the retirement planning activities of this group. The retirement investment behavior and attitudes of this group are analyzed as well as the impact of the ongoing economic recession.
Some major themes in this report include:
- Banks are in an excellent position to gain mass affluent retirement planning market share
- Weakness in the real estate market as well as the securities markets has reduced retirement account balances and affected plans for retirement. This may bring opportunity to financial institutions and advisors as mass affluent consumers look for help in getting their savings back on track.
- Baby Boomers are a large part of the mass affluent group. Appealing to them, their sensitivities and their needs will be key to success with the mass affluent segment.
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