Clothing Retailing - Italy - October 2009

Table of Contents

• Market in Brief
• The future
• Market size and performance
• The competitive landscape
• Report Scope
• Technical notes
• Definitions
• Financial definitions
• Currencies
• Country codes
  • Figure 1: Country codes
• VAT
  • Figure 2: Europe: Standard VAT rates, 2008
• Broader Market Environment
• Key points
• Low population growth
  • Figure 3: Italy: Population trends, 2005-09
  • Figure 4: Italy: Population projections, by age group, 2008-48
• Economy
• No rebound for lacklustre economy
  • Figure 5: Italy: Gross domestic product, 1998-2008
• Consumer uncertainty prevails
  • Figure 6: Italy: Household consumer expenditure, 1998-2008
• Inflation easing
  • Figure 7: Italy: Consumer prices, 2004-08
• The Market in Context
• Key findings
• Clothing underperforming
  • Figure 8: Italy: Comparison of major spend areas, 2004-08
  • Figure 9: Italy: Consumer spending on selected categories of goods, 2004-08
• Low inflation
  • Figure 10: Italy: Consumer price index for selected product categories, 1999-2009
• Channels of distribution
• Sector Size and Forecast
• Key findings
• Economic decline before a rebound
• Contraction of the retail sector
• Clothing set to suffer
  • Figure 11: Italy: Retail sales, 2004-14
• Recent trends in Italian clothing retail
  • Figure 12: Italy performance of clothing specialists compared to all clothing spending, 2004-08
• Enterprise data
  • Figure 13: Italy: Clothing retailers, enterprise numbers, 2003-07
• Retail Competitor Analysis
• Key findings
• Strong domestic presence
• Slow domestic growth encourages investment
• Grupo Inditex & H&M lead the foreign advance
  • Figure 14: Italy: Leading players in the clothing sector, 2008/09
• Market shares
  • Figure 15: Italy: Leading furniture specialists' market shares, 2008
• Benetton Group
  • Figure 16: Benetton (Europe): Sales as share of clothing specialists in Europe, 2004-08
  • Figure 17: Benetton (Italy): Sales as share of clothing specialists in Italy, 2004-08
• Strategic evaluation
• Recent history
• Financial performance
  • Figure 18: Benetton Group: Group financial performance, 2004-08
• Market performance
• Brand performance
• Store portfolio
  • Figure 19: Benetton Group: Outlet data, 2004-08
• Retail offering
• Market positioning
• Product offer
  • Figure 20: Benetton Group: Sales, by brand, 2008
• Advertising and marketing
• e-commerce and home shopping
• Bernardi
• Recent history
• Financial performance
• Store portfolio
  • Figure 21: Bernardi: Italian outlet data, 2003-05 and 2008-09
• Retail offering
• Product offer
• e-commerce and home shopping
• Diramode
• Recent history
• Financial performance
• Store portfolio
  • Figure 22: Diramode: European outlet data, 2009
• Retail offering
• Market positioning and product offer
• Operational issues
• e-commerce and home shopping
• Esprit
  • Figure 23: Esprit: Sales as share of clothing specialists' sales in Europe, 2004-08
• History
• Financial performance
  • Figure 24: Esprit: Group financial performance, 2003/04-2008/09
  • Figure 25: Esprit: Sales performance, by channel and region, 2004/05-2008/09
• Store portfolio
  • Figure 26: Esprit: Outlet data, 2005-09
  • Figure 27: Esprit: Store network, by region and type, June 2009
• Retail offering
• Market positioning
• Brands and product offer
  • Figure 28: Esprit product offer, 2009
  • Figure 29: Esprit: Product mix, 2008/09
• Pricing
• e-commerce and home shopping
• Grupo Inditex
  • Figure 30: Grupo Inditex: Sales as share of clothing specialists' sales in Europe, 2004-08
• Strategic evaluation
• Recent history
• Financial performance
  • Figure 31: Grupo Inditex: Group financial performance, 2004/05-2008/09
  • Figure 32: Grupo Inditex: Sales growth, 2004/05-2008/09
  • Figure 33: Grupo Inditex: Estimated sales in key European markets, 2004/05-2008/09
  • Figure 34: Europe: Grupo Inditex: Sales by retail brand, 2004/05-2008/09
• H1 2009/2010
  • Figure 35: Grupo Inditex: Sales H1 2008/09 and 2009/10
• Store portfolio
  • Figure 36: Grupo Inditex: Outlet data, 2005-09
  • Figure 37: Grupo Inditex: Outlet numbers, by fascia, 2004/05-2008/09
  • Figure 38: Grupo Inditex: Other outlet data, by fascia, 2008/09
  • Figure 39: Grupo Inditex: Stores by country and by fascia, 2008/09
• Retail offering
• Market positioning
• Zara
• Brands
• Product offer
• Massimo Dutti
• Product offer/pricing
• Bershka
• Product offer
• e-commerce and home shopping
  • Figure 40: Grupo Inditex: Company websites, 2009
• H&M Hennes & Mauritz
  • Figure 41: H&M Hennes & Mauritz: Sales as share of clothing specialists' sales in Europe, 2004-08
• Strategic evaluation
• Recent history
• Financial performance
  • Figure 42: H&M Hennes & Mauritz: Group financial performance, 2004-08
• Sales by country
  • Figure 43: H&M Hennes & Mauritz: Sales by country, 2004-08
• Store portfolio
  • Figure 44: H&M Hennes & Mauritz: Outlet numbers, 2004-08
  • Figure 45: H&M Hennes & Mauritz: Sales per outlet, 2005-08
• Retail offering
• Market positioning
• Product offer
• Brands
  • Figure 46: H&M,: Own brand portfolio, 2009
• Pricing
• Operations
• COS
• Advertising and marketing
• e-commerce and home shopping
• Mango Group
  • Figure 47: Mango Group: Sales as share of clothing specialists' sales in Europe, 2004-08
  • Figure 48: Mango Spain: Sales as share of all clothing specialists' sales in Spain, 2004-08
• Strategic evaluation
• Recent history
• Financial performance
  • Figure 49: Mango Group: Group financial performance, 2004-08
  • Figure 50: Mango: Estimated performance, by major markets, 2008
• Store portfolio
  • Figure 51: Mango Group: Outlet data, 2004-08
  • Figure 52: Mango Group: Breakdown of stores in Europe, 2005-09
• Retail offering
• Market positioning
• Brands
• Product offer
• Pricing
• Advertising and marketing
• e-commerce and home shopping
• Original Marines
  • Figure 53: Original Marines: Sales as share of clothing retailers' sales in Italy, 2004-08
• History
• Financial performance
  • Figure 54: Original Marines: Group sales performance, 2004-08
• Store portfolio
  • Figure 55: Original Marines: Italian outlet data, 2004-08
• Retail offering
• Product offer
• Brands
• e-commerce and home shopping
• Oviesse
  • Figure 56: Oviesse: Sales as share of clothing retailers' sales in Italy, 2004-08
• Recent history
• Financial performance
  • Figure 57: Oviesse: Group financial performance, 2004/05-2008/09
• Store portfolio
  • Figure 58: Oviesse: Outlet data, 2005-2009
• Retail offering
• Market positioning
• Brands
  • Figure 59: Oviesse: Brands, 2008
• Product offer
  • Figure 60: Oviesse: Breakdown of product offer, 2007/08
• e-commerce and home shopping
• Preca Brummel
  • Figure 61: Preca Brummel: Estimated sales as share of clothing retailers' sales in Italy, 2004-08
• Recent history
• Financial performance
  • Figure 62: Preca Brummel: Estimated group sales performance, 2004-08
• Store portfolio
  • Figure 63: Preca Brummel: Outlet data, 2008
• Retail offering
• Brands
  • Figure 64: Preca Brummel: Brands, 2008
• e-commerce and home shopping