Report: Pubs - Ireland - October 2009 TOC

Issues in the Market
Key themes of the report
Definition
Market size rationale
Online consumer data
- Figure 1: Online survey respondents, by age, September 2009
Abbreviations
Market in Brief
Things keep getting tough
Complacency is the enemy, innovation is the key
Restaurants pose a threat, but much can be learned from them
Internal Market Environment
Key points
Visits to the pub become rare, as recession grips Ireland
Recession boosts home alcohol consumption among the young
Changing spending priorities for young drinkers
Over-60s have potential to boost slow daytime trade
Cross-border shopping takes its toll on RoI pubs
Tourism a boon to Irish pubs
Pubs are tourists' main destinations for eating
- Figure 2: Where tourists go for a meal when visiting Ireland, 2009
- Figure 3: What visitors to Ireland spend their money on, 2007
Pubs are key to festivals and sporting events
Government doing more harm to the pub industry than help?
- Figure 4: Figures on EU beer excise duty rates, April 2009
RoI alcohol tax stalled, while NI tax jumps
Lowering tax in pubs, but not in supermarket aisles
LVA and VFI price freeze defrosts
New blood alcohol limit could further damage rural pub trade
A political hot topic
The plight of the country pub
- Figure 5: Rural pub members of VFI, RoI, 2003 and 2009
The social issues of drinking
Youth drinking is an issue
Will pub chains become more prevalent in Ireland?
Independent pubs lend themselves to innovation better
Irish consumers prefer small businesses?
Pubs embrace social network sites
- Figure 6: Consumers who have used the internet in the last 12 months, by age, NI and RoI, 2008
Broader Market Environment
Key points
Irish economy still suffering from a hangover
- Figure 7: Economic outlook, NI and RoI, 2008-10
Consumer confidence recovers, but savvy drinkers will still rely on off-trade
- Figure 8: Consumer Sentiment/Confidence Index for 12 months ended June 2009
- Figure 9: Lasting impression of recession on consumers, NI and RoI, May 2009
Cross-border shopping sucking RoI pubs dry
- Figure 10: Euro to Sterling rate, January 2008-June 2009
Unemployment runs rampant
- Figure 11: Unemployment rates (% of workforce unemployed), by country, 2008 and 2009
Strengths and Weaknesses
Strengths
Weaknesses
Market Value and Forecast
Key points
Pubs claim takings are down 10%
- Figure 12: Alcohol sales via the on-trade, by value and volume, all Ireland, 2003-13
The on-trade/off-trade gap could be closed by minimum pricing
- Figure 13: Alcohol sales, by indexed value on- and off-trade, all Ireland, 2003-13
A milder recession and increased tourism help prop up the NI pub industry
- Figure 14: Alcohol sales via the on-trade, by value and volume, NI, 2003-13
Strong RoI pub culture waning
- Figure 15: Alcohol sales via the on-trade, by value and volume, RoI, 2003-13
Listen to your customers
Food a growing revenue stream for pubs
- Figure 16: Foodservice market size of pubs, all Ireland, RoI and NI, 2004-09
Market Segmentation
Key points
Beer remains the key on-trade drink in RoI
- Figure 17: Alcohol sales in the on-trade, by value, RoI, 2009
- Figure 18: Alcohol sales, by segment, on-trade, RoI, 2005-09
Beer manufacturers aggressively targeting women
Cider sales go flat
- Figure 19: Alcohol sales in the on-trade, by value, NI, 2009
- Figure 20: Alcohol sales, by segment, on-trade, NI, 2005-09
Branding could be working against cider
Companies and Brands
Key points
Licensed sector ' dependent on bank funding'
- Figure 24: Types of finance used by SMEs (% of SMEs), Ireland and UK, 2005
Half of pubs have cut back on staff
- Figure 25: Employment survey of RoI pubs, August 2009
Mounting overheads
- Figure 26: Industrial electricity prices for small and medium consumers, EU, July-December 2008
Cost of beer production to increase
NI, RoI and UK pub associations
Licensed Vintners Association
Vintners Federation of Ireland
British Beer and Pub Association
Federation of the Retail Licensed Trade
- Figure 27: FRLT pub of the year winners, 2009 -- Pub innovation and tourism pub awards
Drinks Industry Group of Ireland
The Irish Nightclub Industry Association
NI pubs
Botanic Inns
- Figure 28: Pubs owned by Botanic group, 2009
Beannchor Group
- Figure 29: Pubs owned by Beannchor Group, 2009
Ultimate Leisure Group
- Figure 30: Pubs owned by Ultimate Leisure, 2009
RoI pubs
Capital Bars
- Figure 31: Pubs owned by Capital Bars in RoI, 2009
Fitzgerald Group
- Figure 32: Pubs owned, by selected pub groups in RoI, 2009
Thomas Read Group
- Figure 33: Pubs owned, by selected pub groups in RoI, 2009
Gastro Pub Company
Frequency of Consumer Drinking and Pub Habits
Key points
Overall alcohol consumption remains steady
- Figure 34: Alcohol consumption -- all adults, NI and RoI, 2003-08
- Figure 35: Frequency of alcohol consumption -- all adults, NI and RoI, 2003-08
Most Irish consumers visit a pub once a month to drink
- Figure 36: Frequency of pub visitations -- for a drink, NI and RoI, September 2009
Age divides
- Figure 37: Alcohol consumed in the last 12 months, by gender and age, NI and RoI, 2008
An old anomaly
The colour of money
What' s the frequency?
- Figure 38: In-home and out-of-home alcohol consumption, by frequency, NI and RoI, 2008
The growing importance of the big night out
At home with alcohol
- Figure 39: Drinking occasions (in home vs out of home), by location and drink type -- all adults, NI and RoI, 2008
The beer profile
The wine profile
White spirits
Dark spirits
Night-time Activities
Key points
Restaurants are the preferred destination for a night out
- Figure 40: Response to question ' Thinking about your typical night out, which of the following, if any, do you MOST enjoy doing?' , NI and RoI, September 2009
Diners opt for restaurants over pubs
- Figure 41: Restaurants for a meal vs. pubs for a meal, by gender, NI and RoI, September 2009
RoI diners could be attracted with cheap pub meals
Girls just want to have food
- Figure 42: Demographic profile of consumers who are more likely than average to most enjoy eating in a pub or a restaurant on a night out, NI and RoI, September 2009
- Figure 43: Night out preferences -- women, NI and RoI, September 2009
Appealing to the stay-at-home crowd
Drinking in a pub still a favourite
- Figure 44: Consumers who drink in a pub, by age, NI and RoI, September 2009
Examining the competition
- Figure 45: Demographic profile of consumers who are more likely than average to most enjoy drinking in a pub or having friends over for drinks/dinner, NI and RoI, September 2009
Pubs should not underestimate the appeal of the silver screen
- Figure 46: Consumers who enjoy going to the cinema on a night out, by socio-economic group, NI and RoI, September 2009
Increasing the appeal of pubs as a venue for live music and to watch sports
- Figure 47: Frequency of consumers enjoy going to the pub for live music or to watch sports -- all adults, NI and RoI, September 2009
Sport and music to attract the unemployed?
- Figure 48: Demographic profile of consumers who are more likely than average to most enjoy going to the pub for live music or to watch sports, NI and RoI, September 2009
Appendix
Broader market environment tables
- Figure 58: NI and RoI population, by gender, 2006-20
- Figure 59: NI population, by gender, 2006-20
- Figure 60: RoI population, by gender, 2006-20
- Figure 61: Forecast population change, by age, NI, 2000-20
- Figure 62: Forecast population change, by age, RoI, 2000-20
- Figure 63: Pound to euro exchange rate used, 2004-13
Frequency of consumer drinking and pub habits tables
- Figure 64: Alcohol consumption in the last 12 months, by demographic breakdown, NI and RoI, 2008
- Figure 65: Alcohol consumption (frequency: total consumption), by demographic breakdown, NI and RoI, 2008
- Figure 66: Alcohol consumption (frequency: once a day), by demographic breakdown, NI and RoI, 2008
- Figure 67: Alcohol consumption (frequency: two or three times a week), by demographic breakdown, NI and RoI, 2008
- Figure 68: Alcohol consumption (frequency: once a week), by demographic breakdown, NI and RoI, 2008
- Figure 69: Alcohol consumption (frequency: two or three times a month), by demographic breakdown, NI and RoI, 2008
- Figure 70: Alcohol consumption (frequency in home: in-home total consumption), by demographic breakdown, NI and RoI, 2008
- Figure 71: Alcohol consumption (frequency elsewhere: out-of-home total consumption), by demographic breakdown, NI and RoI, 2008
Nighttime activities tables
- Figure 72: Response to question ' Thinking about your typical night out, which of the following, if any, do you MOST enjoy doing?' , NI and RoI, September 2009
- Figure 73: Consumers who enjoy going to the pub for a drink most on a night out, by demographic breakdown, NI and RoI, September 2009
- Figure 74: Consumers who enjoy going to the pub for a meal most on a night out, by demographic breakdown, NI and RoI, September 2009
- Figure 75: Consumers who enjoy going to the pub for live music/entertainment, by demographic breakdown, NI and RoI, September 2009
- Figure 76: Consumers who enjoy going to the pub to watch sports, by demographic breakdown, NI and RoI, September 2009
- Figure 77: Consumers who enjoy going to the café coffee shop on a night out, by demographic breakdown, NI and RoI, September 2009
- Figure 78: Consumers who enjoy going to a nightclub on a night out, by demographic breakdown, NI and RoI, September 2009
- Figure 79: Consumers who enjoy going to a restaurant on a night out, by demographic breakdown, NI and RoI, September 2009
- Figure 80: Consumers who enjoy going to the cinema on a night out, by demographic breakdown, NI and RoI, September 2009
- Figure 81: Consumers who enjoy going to a play or cultural event on a night out, by demographic breakdown, NI and RoI, September 2009
- Figure 82: Consumers who enjoy going to a have friends over for drinks/dinner on a night out, by demographic breakdown, NI and RoI, September 2009
- Figure 83: Consumers who prefer a night in front of the TV/DVD, by demographic breakdown, NI and RoI, September 2009
Frequency with which consumers visit pub for drinking/eating/etc
- Figure 84: Frequency of pub visitations -- for a drink, NI and RoI, September 2009
- Figure 85: Frequency of pub visitations -- for a meal, NI and RoI, September 2009
- Figure 86: Frequency of pub visitations -- for music/entertainment, NI and RoI, September 2009
- Figure 87: Frequency of pub visitations -- for sports, NI and RoI, September 2009
Attitudes towards pubs tables
- Figure 88: Consumers who agree with the statement ' Pubs are a good place to catch up with friends/family' , by demographic breakdown, NI and RoI, September 2009
- Figure 89: Consumers who agree with the statement ' Pubs are a good place to meet new people' , by demographic breakdown, NI and RoI, September 2009
- Figure 90: Consumers who agree with the statement ' Going to the pub helps me unwind and relax after a stressful day/week' , by demographic breakdown, NI and RoI, September 2009
- Figure 91: Consumers who agree with the statement ' It costs too much to go to the pub nowadays' , by demographic breakdown, NI and RoI, September 2009
- Figure 92: Consumers who agree with the statement ' I prefer drinks to be served in the pub eg a cold pint' , by demographic breakdown, NI and RoI, September 2009
- Figure 93: Consumers who agree with the statement ' I prefer the atmosphere of the pub as opposed to drinking at home' , by demographic breakdown, NI and RoI, September 2009
- Figure 94: Consumers who agree with the statement ' I prefer to have friends around to my place or visit them' , by demographic breakdown, NI and RoI, September 2009
- Figure 95: Consumers who agree with the statement ' It is too much hassle to get home afterwards eg taxi etc' , by demographic breakdown, NI and RoI, September 2009
- Figure 96: Consumers who agree with the statement ' I prefer eating out in a restaurant as opposed to a pub' , by demographic breakdown, NI and RoI, September 2009
- Figure 97: Consumers who agree with the statement ' I worry about fights/trouble once the night is over' , by demographic breakdown, NI and RoI, September 2009
- Figure 98: Consumers who agree with the statement ' Pubs are much better now that smoking is banned' , by demographic breakdown, NI and RoI, September 2009
- Figure 99: Consumers who agree with the statement ' I preferred it when I/my friends didn' t have to go outside to smoke' , by demographic breakdown, NI and RoI, September 2009
NI typologies tables
- Figure 100: Response to question ' Thinking about your typical night out, which of the following, if any, do you MOST enjoy doing?' , by consumer typologies, NI, September 2009
- Figure 101: Consumers who agree with various statements relating to the pub/nights out, by consumer typologies, NI, September 2009
- Figure 102: Consumer typologies, by demographic breakdown, NI, September 2009
RoI typologies tables
- Figure 103: Response to question ' Thinking about your typical night out, which of the following, if any, do you MOST enjoy doing?' , by consumer typologies, RoI, September 2009
- Figure 104: Consumers who agree with various statements relating to the pub/nights out, by consumer typologies, RoI, September 2009
- Figure 105: Consumer typologies, by demographic breakdown, RoI, September 2009

Pubs - Ireland - October 2009

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