Abstract
About this report
Seasonings is a mature market with sales totaling an estimated $3.6 billion in 2009. Following years of slow growth, sales picked up in 2008-09 as the economy worsened and Americans cut back on eating out at restaurants and began cooking at home more often.
In this report we discuss how consumer trends, the economy, and new product trends are influencing the seasonings market. In addition to presenting sales data by segment, supplier and brand, the report considers a range of topics, including:
- The size of the seasonings market and growth forecast through 2014
- How the economic recession has impacted seasoning sales and brand loyalty– and what to expect when the recession subsides
- How to reach two distinct and sizeable consumer clusters; one that favors frugality, and one that enjoys gourmet offerings
- New product trends in the seasonings market including organic/natural, ethnic flavors, convenience and more
- How two premium brands, Simply Organic and Spice Islands, have managed to thrive despite a consumer shift to private label
- Why Millennials should be a key marketing target for seasoning manufacturers
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