Abstract
About this report
The US anti-aging skincare market is enjoying solid and at times robust growth
in 2010, buoyed by a consumer base that is in large part unwilling to give up
such products despite the current economic recession. While a number of
consumers appear to be trading down to less expensive brands in the personal
care aisles or making their existing brands last longer - which negatively
impacts overall sales - women (the core anti-aging consumer) indicate very
little propensity to forego anti-aging products altogether. This report
thoroughly examines these factors, and provides in-depth analysis of the
following:
- How the recession figures into sales and marketing of anti-aging products
- The importance of the growing population of women (specifically Boomer
women) to the market, as well as how the increasing number of men and
Hispanics can be harnessed to boost sales further
- How companies are leveraging professional-grade product claims to provide
the newest anti-aging innovations and stave off the threat of professional
procedures performed in spas and doctor' s offices
- The focus on the face in anti-aging among both consumers and
manufacturers, and how sales of facial anti-aging products have benefited from
this focus
- The role of drug stores, which are uniquely positioned to serve the wide
range of consumers' anti-aging needs
| 
View Cart
