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Awareness of health and obesity issues continues to grow in the United
States. Most consumers are cognizant of the importance of a balanced diet and
regular exercise toward maintaining physical fitness and health. But are
consumers acting on this awareness to adopt a healthy lifestyle? Which are
likely to do so in the future?
Using exclusive consumer research, Mintel considers the eating habits, exercise
habits, and time pressures that can make it difficult for even health-conscious
adults to maintain an ideal diet and exercise regimen. Research examines
consumer behavior and opinions about diet and exercise according to age, region,
sex, ethnicity and economic groups. Surveys cover topics such as sports,
exercise programs, meals, snacks, junk food, dieting, and nutrition. Consumer
perceptions about their own diets are revealed, such as "I consider my diet
to be very healthy" or "Ill try any new diet," alongside
exercise behavior and opinions such "I make sure I exercise regularly"
or "I know I should exercise more than I do."
By combining research and analysis in these two categories and comparing
consumer attitudes to their behavior, Mintel is able to formulate an accurate
and insightful understanding of consumers health concerns and the potential of
the diet and exercise markets. Consumers are profiled according to their
responses, allowing you to tailor your marketing and effectively target the
groups with the most sales potential for your product.
The report answers questions such as:
- In what ways has the obesity epidemic impacted the food industry?
- Which consumers are the most concerned about their diets?
- How do the eating habits of regular exercisers differ from the habits of those
who rarely exercise?
- Which age group is the most likely to exercise on a regular basis?
- What markets are the most receptive to adopting a healthier lifestyle?
Throughout the report, quantitative research is combined with thorough analysis,
revealing patterns in consumer behavior, and in the diet and exercise market
overall. Industry experts and our dedicated US editorial team ensure the
accuracy, relevancy and clarity of the report. As always, the Mintel brand is
your guarantee of quality research and impeccable customer service.
A number of U.S. reports covering related sectors have been published, are
planned, or are in preparation, including:
- Yogurt, consumer intelligence--U.S. Report, June 2003
- Weight Control, consumer intelligence--U.S. Report, June 2003
- FDA-Approved Health Claims, consumer intelligence--U.S. Report, April 2003
- Smoothies and Yogurt Drinks, consumer intelligence--U.S. Report, September
2002
- Cereal Bars, consumer intelligence--U.S. Report, September 2002
- Attitudes Towards Health and Pharmaceuticals, consumer intelligence--U.S.
Report, March 2002
- Energy Supplements, consumer intelligence--U.S. Report, March 2002
- Eating Habits, Attitudes & Concerns, consumer intelligence--U.S. Report,
February 2002
- Ingredient Trends, consumer intelligence--U.S. Report, December 2001
- Diet Aids, consumer intelligence--U.S. Report, October 2001
- Functional Foods, consumer intelligence--U.S. Report, September 2001
- Functional Beverages, consumer intelligence--U.S. Report, September 2001
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